“It’s a terrible thing, I think, in life to wait until you’re ready. I have this feeling now that actually no one is ever ready to do anything. There is almost no such thing as ready. There is only now. And you may as well do it now. Generally speaking, now is as good a time as any.”
~ Hugh Laurie
Time is a-wastin’. There’s no time like the present. What are you waiting for? In short: get on with it. If you don’t take action, nothing will change. And that’s such a waste.
There are so many small businesses out there struggling needlessly. People with amazing talents and strengths, with a lot of good to give to the world, who just don’t know how to get it out there.
Failing to reach all the people you could help isn’t just tragic, it’s bloody criminal. Amidst all the shite out there, put the time and effort and investment into standing out and making a difference.
If you’re nervous — even scared — that’s fine. But don’t let it stop you. This stuff really isn’t rocket science. It’s not even difficult stuff to work out, it’s the taking action that’s the hardest part of all.
Believe me, I know — it took me far longer than it should have done to finally get around to making the changes that transformed my business. Part of that was down to my struggles with depression, but part of it was simply… I don’t know. Just a block. I knew
I had to do something, but I wasn’t quite sure what.
In fact, let me tell you something about struggling with depression. It is relevant to struggling with a business, so bear with me.
The thing about my depression was that it was gradual. Insidious. A slow slide into a grey world where I couldn’t even remember what it was like to be happy. Couldn’t even imagine it; the very idea was utterly alien to me. As alien as imagining being a tortoise.
It wasn’t usually screaming desperation; that happened sometimes, when I felt like I was falling and screaming silently, and literally losing my mind… but mostly it was dead. A dead world with no life or joy. The colours were literally muted, to my eyes.
This half-life became normal. Wading through grey, dim treacle became normal. We normalise our everyday experiences, until we’re unable to see that it’s not normal. It takes something drastic, something exquisitely painful, to jolt us out of that and make us see it’s not normal and we need to make a change.
For me, that moment came when I found myself making a solid plan to finish myself off. Before, it’d just been vague imaginings. But this was different, it was a wake-up call, and that spark of me started battering on the inside of my skull to be let out.
So I made the most difficult phone call of my life. It took me all day to do it, but I called. Then I made an appointment with the mental health team. Then I kept the appointment. Then the next one. And the next. And I got better.
But all that getting better was relatively easy compared to my first action. Picking up that phone was like picking up a mountain, but once I’d done it, it released something in my brain and made everything else — not easier, but simpler.
I made fundamental changes to myself and I am a far better person now than I was.
Remembering that gave me the kick to make changes in my business. Because if I could pick up that phone and make that call, I could damn well do anything. The block disappeared. I remembered why I was doing all this stuff.
That, for me, was the key. We’ve come full circle, back to your reason why. If you’re not sure about your why, you will never succeed. Not because you’re not good enough, or because your product won’t sell. But because running a business is hard and it never, ever stops.
Without your solid reason why, your vision, you will struggle to do what you need to do to succeed. You will struggle to carry on, day after day, week after week. There’s no sick days, no holidays that you don’t pay for.
Once you take that first, tough action, everything else is easier. Start with your reason why, then work on changing your mindset, and everything else you need to do will feel lighter. You’ll start each day with joy in your heart, ready to go and motivated to do the very best you can.
Oh, you’ll still have days when it’s tough. I still wake up every now and then and think, “God, it’s never going to stop and I’m tired today.” But then I remember what I’m doing all this for. I remember my personal goals and the life I want to live. I remember the amazing clients and Inner Circle Members I have who are doing amazing things.
That gets up me up and out of bed, and determined to not just work hard, but enjoy myself too.
Because in the end, if you’re not enjoying your business, you’ve just got a shit job. And I want you to enjoy your business. I want you to get up every day without stressing and worrying about where the next client is coming from and whether you’ll be able to pay the bills.
If you’re not enjoying your business (or your job, or your relationship, or your life) it’s up to you to change something. Nobody is going to do it for you. Find what’s broken, and fix it.
There’s no point doing all this stuff, working hard, struggling along if you hate it. So get out there and take action. Today. Because tomorrow never comes.
A Bit Of Trivia
You might be wondering who I am. That’s fair enough, so here’s my tale of mirth and woe.
I live in Herefordshire with my husband, Joe, our two cats Noodle and Whisky, three chickens – Granny Featherwax, Nanny Egg, and Amelia Eggheart, and our corn snake, Maisie Snake Fantastico. Like the inestimable Sir Terry Pratchett, I believe writing is the most fun you can have by yourself. After reading.
When I’m not writing or reading, I’m a circus performer. Yep: I genuinely did run away with the circus. I also run, when my cheese consumption starts to have adverse effects on the size of my butt. I’m a pole dancer (not the stripper kind of pole dancing, the Bitches Be Hench kind of pole dancing).
I climb — it is jolly good fun when it’s not terrifying. The indoor stuff, at any rate. I used to do ashtanga yoga, which I love, but it’s kinda trailed off in the face of everything else I’m doing. One day, I’ll go back to it. For now, I just say I will, then have a little chuckle at myself.
I have two vehicles: a Triumph Street Triple motorcycle named Thor and a little green Mazda MX-5 named Chuck Norris.
My body is decorated with six tattoos and an interesting variety of scars, and I really love shoes. And cheese. Oh, lordy, I love cheese. And gin.
I love my nieces and nephews, but have no children and no intention of doing so. Joe and I are happy as we are.
I’ve a weakness for vampire novels and zombie movies. When the zombie apocalypse hits, you’re welcome to join us in Ludlow Castle if you’ve useful skills. If not, you’ll have to fend for yourself, I’m afraid. I’ve made a longbow, which I’ll be taking with me.
My favourite books, films, and music depend on my mood.
My favourite colour is blue. The magic number is 42.
Now, go buy the book if you haven’t already