Over the past few blog posts, you’ve had loads of simple ideas to help you grow your business.

I suspect that although some of them were new to you and may have been a bit of an eye-opener, many of them weren’t.

My experience with small business owners is that often they know what they need to do – but for whatever reason, they don’t do it.

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In the words of an excellent Ad Campaign, Just Do It!

Be honest now,  does that describe you to some extent? Not with everything, I’m sure – but certainly when it comes to your business.

You see, the really successful business owners don’t just know what they have to do, they actually do it. They take action and make things happen.

But what nobody really tells you is that this stuff is hard! Not the ideas themselves, you understand. They’re simple. But actually finding the time – no, making the time – to do them is what we all find tricky.

It’s much, much easier to just carry on doing things the same old way. And that’s fine, if you don’t expect different results.

If you want to see better results, though, you need to make that change.

There’s an analogy with weight loss here.

It’s easy for people to point at overweight people and say: “Just eat less and move around more!” Honestly, do you think they don’t know that? Even the people who protest it’s ‘genetic’ know that.

The difficult part is actually making the change.

Because it’s not a diet; diets don’t work. It’s a simple lifestyle change – but that simple change is massively difficult. After all, it’s only changing the whole way you live your life…

It’s the same with business. Everything I talk about in my blog posts and my book Business For Superheroes  is simple. But it’s not always easy.

It’s not always easy because implementing some of the ideas needs a big change in the way you think about yourself, your business, and your products.

So how can you do it? How can you get past that stumbling block and make the change?

Focus and clarity.

Focus on one thing at a time.

Get clarity about where you want to be, then draw the map that will take you there. (And don’t be afraid to change the map if it turns out you’re going in the wrong direction.)

The most important thing is to act. Pick one thing, then just. Do. It.


PS I wrote an article a while ago about time management – you can find it here. I really recommend that you follow my nine steps, because it will make a huge difference to your business and your life. It changed the way I ran my business, and I haven’t looked back. Make this time management process the thing you DO today.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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