Today, I’ve got five tips you can use to make your writing easier and funner.
Okay, here goes. These tips are in no particular order, and you don’t have to do all of them every time (but I’d recommend you do).
Writing Tip #1
Make a very simple plan. Spend five minutes on it. Use paper and a pen and write the following:
- Your offer – what are you selling?
- Your reader – who are you talking to?
- Your call to action – what do you want people to do when they’ve read it?
As you know, there’s much more to writing persuasive copy than just this, but the idea here is to get you writing quickly and easily. And I want you to start enjoying the process.
So for now, just stick these three things down.
Et voila! No blank sheet of paper.
Writing Tip #2
Set a timer. There’s nothing like a blank sheet of paper to make you do nothing for ages. So set a timer for 30 minutes (or however long you think – it takes me about 15-20 minutes to write a good email, but I’ve had lots of practise).
Then write. Don’t edit – just write.
You haven’t got time to edit now. You can do that later.
Get your thoughts down. Keep your offer and call to action in mind, but just get everything down on paper.
Writing Tip #3
Turn off your monitor (or stick a sheet of paper over it). Write without looking at it.
This will make a huge difference and your writing speed will increase enormously.
Because you won’t be editing as you go along. You won’t be correcting spelling mistakes and typos. You won’t be worrying about what you’ve written. You won’t be fussing with the formatting (fiddling with formatting is a procrastination habit, by the way, not a useful task).
Just write what you want to say, and worry about editing it later.
Writing Tip #4
Write like you speak (without the ‘ums’ and ‘ers’). Try out some dictation software, like Dragon Dictation. Your writing will feel much more natural and conversational.
You can also improve your writing by reading it out loud, but it’s easier to get it right first time than correct stiff and overly formal language later.
Writing Tip #5
Talk about things you enjoy! Make it personal. One of the problems my clients have is being unable to think of things to write about.
There are always things to write about. Not every email or letter has to relate directly to your product or business. Tell anecdotes and link them to what you’re selling or telling. Like I did with my story about Nic Cage in a previous blog post? That story had nothing to do with marketing, but nicely illustrated the power of storytelling.
Plus, it’s fun.
Now have a go yourself. Write an email to your list offering them your latest product or service. Do all of the things I’ve listed above. I bet your writing will be much better than you expected.
PS Back to your website. In tomorrow’s blog post, we’re going to look at the most important pages on your website and find out what’s wrong with them.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.