What impression is your contact page giving off? Is it encouraging and welcoming, forceful even?
Does it have people falling over themselves to get in touch?
Or does it push people away?
If someone has clicked through to your contact page, they’ve told you they’re interested in what you’re offering. So you’d better make it easy for them to reach you… because if they can’t see immediately how to do that, they’ll go elsewhere.
What makes a good ‘contact us’ page, then?
- Give it personality. For some reason, many websites leave their personality at the door of the contact page and all visitors get is a sterile list of contact details. You don’t have to wax lyrical about all kinds of stuff, but make it personal.
- Include a strong call to action. Each page should have a CTA, of course – but the contact page is like the CTA of the entire website.
- Make sure it’s clear. Don’t leave your visitor in any doubt as to how they should contact you. Offer clear instructions and make sure all your links work. If you really must include social media links, this is the place to do it.
- Put it somewhere obvious. Make sure your ‘contact’ link is in the main menu bar at the top, because that’s where people will expect to find it. Don’t make people search for how to contact you, because they most likely won’t.
- Keep it simple. This is a contact page, not a support page or an FAQ page or anything else. Your visitor has arrived here because she wants to get in touch. She’s ready to buy (or at least find out more).
- Include a picture, so people know whom they’re talking to. Don’t be a faceless corporation, be yourself.
And don’t forget: this is your business, so you get to set the rules. Don’t want people to call you? That’s fine! Don’t include your phone number. Prefer to use Skype? Tell your visitors that.
Take me, for example. I don’t take calls I’m not expecting because they’re a distraction and an interruption. So in this instance, you tell people that – but make it clear they can leave a voicemail message for me and you’ll get back to them.
My point is that you can set your own rules, but be very clear about them. As long as people know what to expect from you, they’re generally happy.
So how’s your contact page? Could it do with a little work? A little more personality? Hop to it!
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.