Everything you’ve read in these blog posts so far will work, as long as you do it. But there’ve been a couple of biggies along the way; ideas so important that if you can really grok them, they’ll transform your business.
This is one of those ideas.
Throughout these blogs, I’ve cajoled, encouraged you and showed you that you can run your business any way you choose. And you’ve seen that if you apply only a fraction of the tips, tools, techniques and strategies I’ve shared with you, your business will stand head-and-shoulders above your competition. In fact, it will ensure you have no competition.
Firstly, here’s an example. Take a look at Mr Galpin’s story, an ‘eccentric’ business owner from Christchurch. He got fed up with tourists treating his shop like a waiting room as they waited for their coaches, so decided his shop was for locals only. According to him, his profits went up by 30%.
Good for him.
But it appears to have pissed off the local Chamber of Trade… because that’s not how everyone in Christchurch does business.
See what I’m getting at?
He did something different, and his business improved.
Secondly, consider this: you might well get the same interference and moaning from your competitors and other randoms when your business starts making real money.
Because it’s much easier to just follow the crowd and do what everyone else is doing – even if everyone else isn’t particularly successful.
This makes people cross. It makes them feel like you have an unfair advantage, and that they should be seeing similar success.
Well, tough. Boo hoo to them. They could have an extra 30% – or 50% or 75% – in profits if they changed the way they did things; but they won’t, because that requires courage, hard work and determination.
So let me just underline something for you. I’ve shared some very powerful ideas with you. Tips, tools, techniques and strategies that can make a real, measurable difference to your business success.
But guess what?
None of it will do you any good at all if you don’t take action and implement it.
You’re probably thinking that’s pretty obvious, and it is. But my point is this: most business owners won’t do anything with what they learn – from me or from anyone else.
Why do you think that is?
I’m pretty sure there are lots of reasons, but I think the most common one is fear. It all goes back to Cialdini’s principle of social proof: fear of what people think, fear of looking stupid, fear of standing out…
But do you know what you get if you give into that fear? Mediocrity. A big pile of ‘meh’. Blending into the herd of businesses that are just ticking along and scraping by.
Remember in this blog post I introduced you to the Pareto Principle – 80/20?
Well, let’s revisit it.
Business people are no different from ‘normal’ people, and there are generally three groups:
About 20% will do almost everything and will be rewarded with extraordinary success.
Perhaps 60% will have a go at some stuff, will get a bit of a spike in sales, and will do okay.
The last group – the bottom 20%, if you like – will do nothing. They’ll read it all, then they’ll make excuses, moan, and fabricate reasons why none of it will work for them, because “my business is different”.
I reckon there’s another group too, who are amazing. Perhaps 1% or 2% who do absolutely everything – and then some more. They go beyond the simple stuff; beyond the obvious. These are the women and men who reach the top of their field.
This is what I want you to take away from this series: you can’t change the numbers, but you can choose your group.
It’s not easy. It’s downright painful sometimes. And you can be damn sure it’s scary – I know, because I’ve been there. But by the beard of Zeus, it’s worth it.
If you make an intelligent, thoughtful effort in your business, you’ll be rightfully rewarded. If you just wait and see, you’ll scrape by at best and see disaster at worst.
So this is my plea to you. The biggie. Decide which group you want to be in. Right now. Write it down on a piece of paper.
Do you want to be in the top 20%? Or even the top 2%! The middle 60%? Or scraping along the bottom?
When you’ve decided, you know what to do next. You need to take action.
It’s that simple. Not easy, granted. But simple.
“But how?” I hear you ask.
That’s the real question. You’ve heard me mention my book, Business For Superheroes a few times during this series. It’s a book for business owners who share similar outlooks on life and business, and who refuse to accept mediocrity in any form.
Discover more about the book and what it’ll do for you here.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.