Lying there in the dark, before the alarm went off the other morning, I gradually realised what had wakened me. A faint but menacing buzzing coming from somewhere in the bedroom.
It was dark, but that dark that feels like it’s about to be squashed by the dawn. I knew the alarm wasn’t far off, but how far? And now I was tense. Nervous. And there was the buzzing.
So I did what any self-respecting writer would do, and fell out of bed.
So much for sneaking off quietly and leaving Joe to deal with the whatever-it-was. I managed to find the pink fluffy socks and my dressing gown, but the pyjamas were abandoned in my frantic exit.
No sound from within the bedroom; phew. Looks like I wasn’t as loud as I thought and Joe was undisturbed.
Good thing, too, because it was in fact 4.30am. Oh well; might as well get started.
Ten minutes later, I heard a commotion. Then at 5.45am Joe came downstairs and told me that, no, in fact my inelegant exit wasn’t quiet, and yes, he’d dealt with the wasp. Oops.
Still, a little excitement to start the day never hurt anyone, eh?
And what a day it was. Training a small but perfectly formed group of people in the dark arts of copywriting. A crash course in the basics. I love giving this workshop because it always surprises people. They’re expecting ‘techniques’ and ‘tricks’ and, I don’t know, something that’ll magically transform their writing. But what they get is infinitely more valuable than that; they get the groundwork that almost nobody does when it comes to marketing a business.
People start the day thinking, “Huh?” and finish it with lightbulbs flashing all over the place.
It was a great group, too. The course meandered slightly, and because the discussions were going in a good direction, I let it meander a little. Everyone started making changes to their websites before they’d even left, which is always a good sign.
And they even got a copy of my book thrown in, too.
Want your own copy? It’s the next best thing to attending one of my training courses, and you get your copy here.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.