What are your business goals for this year? It’s December 10th already. Where did you want to be by now? Are you there? Anywhere near?
I don’t mean to be harsh, but most business owners don’t get anywhere near their goals.
Time was, I was the same. I’d set goals, lofty goals, and think: “That’s where I want to be. What I want to be doing. I deserve it, I work hard.”
Problem is, I’d set the goals then carry on doing the same old same old.
Just like most other business owners.
I’d keep doing the same stuff I’d always done. And, unsurprisingly to me now, I’d keep getting the same mediocre results I’d always got. Then I’d get angry and frustrated, because I was working hard so why wasn’t I getting what I wanted?
God, those days were awful. Grinding, long, and at the end of them I still couldn’t afford to go see that band, or take a weekend away, or – on one memorable occasion – fill up my motorbike with petrol.
Einstein was a smart man. He gave perhaps the best definition of insanity I’ve ever heard: doing the same thing over and over again and expecting different results. By that definition, most business owners are insane.
Not all of them; I managed to shake off my insanity, and the great business owners who bought my book, Business For Superheroes have shaken off their insanity, too.
The thing is, it doesn’t matter how hard you work. If you’re not working smart, you’ll be pedalling like a fury simply to stand still. That’s no good. That’s exhausting, demoralising, and generally pretty shit. I’ve been there, so I speak with the voice of experience.
I do know that my book Business For Superheroes will suit you. Everyone I’ve spoken to so far has had good things to say about it.
I’ve had some truly, truly lovely unsolicited emails and messages telling me that me and my book have had a huge impact on them. In fact, one arrived last night and brought a tear to my eye.
I won’t give her name, but I have to share what she said: “I just wanted to let you know how much I enjoy reading your emails. It’s my little daily ritual and I really look forward to it. I’m also reading your book which is AWESOME! I’ll be happy to give you a review once I’ve finished.
“Reading your emails and book has given me the confidence to think about starting my own business. I really love working with my dad, but I’m ready to do something for me, on my own, on my terms and I honestly don’t think I would be in this mindset if it wasn’t for you. You’ve made me feel like anything is possible with some hard work and good pointers, so I’m treating your book like my bible. It’s so easy to read and the way you communicate is perfect for me. It’s just the right amount of information without being overwhelming, so, thank you.
“I have no idea what I’m going to do, by the way. But I’ve got a coaching session on Thursday with this lovely woman and I’m hoping that she’s going to help me discover what’s possible. It’s really inspiring to be following two very strong women who’ve decided what they want and have had the courage and determination to go after it, and are incredibly successful as a result!
“Anyway, I just thought you might like to know the impact you’ve had on me. Hopefully one day I’ll be in a position to join your inner circle, fingers crossed!”
I can’t believe I didn’t pay her to write that 🙂 But I didn’t, and it genuinely made me choke up a little when I read it.
You can get your copy here if you haven’t got a copy already. If you do have a copy, I’d really appreciate a review please – positive or negative, it all helps!
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.