How deep does the rabbit hole go?

I’ve probably said this before, but I love the film The Matrix. Have you seen it?

When I first watched it, I was just 20 and running a business of my own was a vague, nebulous thought in my addled brain. I don’t think I ever really thought I’d be doing it for real. 

White hands, one with a blue pill and one with a red pill

Take the red pill, buy my book and see where you can take your business.

Now, every time I watch The Matrix again, I see something new, something that makes me think about my business and the way I run it, something that triggers something in my brain and makes me think, “How can I use that to help my private clients?”

We watched it again last week, and I got more insights from Morpheus. Do you want the red pill, or the blue pill?

“You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in wonderland, and I show you how deep the rabbit hole goes.”

I’d like to give you the same choice now, about your business.

You can take the blue pill and carry on doing whatever it is you’ve been doing, and carry on getting the results you’ve been getting (or not, as the case may be).

Or you can take the red pill, take the uncomfortable action, and make that change. Because that’s why you’re here, isn’t it? You’re reading these emails because you want to grow your business and make a difference, in your world and in the wider world. Aren’t you? Because you’re fed up of struggling through day after day and not getting the results you want and need to live the lifestyle you desire?

Well, just reading stuff ain’t gonna do it, flower. You need to take action.

So, here’s my offer.

If you’re not a do-er and you don’t really want to step out of your comfort zone, take the blue pill. Don’t continue with these blogs, because neither I nor anyone else can help you.

But if you’re ready to make that change, if you’re ready to go down the rabbit hole into wonderland and start doing the uncomfortable but profitable stuff your business needs to grow, take the red pill.

Your journey starts with Business For Superheroes, your roadmap to action and the kind of business you want to run. As you get deeper into wonderland, I’ll invite you to join the Inner Circle, too.

But for now, take the red pill. Buy the book. Chase the white rabbit.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS If you haven’t seen The Matrix, this probably won’t make sense, and also shame on you! Go watch it. Then come back, take the red pill, jump down the rabbit hole, and buy my book.

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