Would you pay a stranger to let you lick their boots? (I’ll explain that later.) Or to tickle you under the chin every Tuesday? Or to provide you with first editions of obscure Edwardian authors?
What would you pay a premium for? There’s something, for sure. I guarantee it. There’s a niche for everything.
Do you have a niche? If not, you should consider it, because there’s a lot more profit to be made working in a niche than as a generalist. And it can be a lot more fulfilling, too – you get better at what you do, you go deeper into it, and it’s extremely rewarding.
I’m in the process of nicheing myself at the moment, even further than I am already.
So have a think. What particular corner of your industry could you turn to and dominate? You can choose a wide niche: all dog owners, for example. Or a narrow niche: just sausage dogs.
A wide niche: metal music…
Or a tiny, minuscule, microscopic niche…
Wait for it…
A Simpson’s-themed metal band based on Ned Flanders called Okilly Dokilly.
I kid ye not. Is this not the best thing you’ve heard all week? Possibly all month? Of course it is. And I’m not messing with you.
There genuinely is a metal band in Phoenix, Arizona, called Okilly Dokilly and all the band members are Ned Flandersists. Seriously, their names are:
- Head Ned (he’s the lead singer, obviously)
- Bled Ned
- Red Ned
- Thread Ned
- Stead Ned
I am thoroughly delighted by this. It just goes to show you can pick a niche that suits you and your target market perfectly, no matter what industry you’re in and what your interests are.
Okilly Dokilly will be extremely successful in their little corner of the metal market. And thanks to this article in The Independent maybe they’ll be more successful all over the place.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS I can thoroughly recommend Ned Flandersing it up a bit. Look at your industry. Look at your strengths and weaknesses. Look at your target customers. How can you specialise? People will pay a premium for a truly specialist service. A stranger once paid a friend of mine £250 so he could lick her boots. True story.
If you’ve got my book, Business For Superheroes, you’ll find plenty of information about how to charge premium prices in Chapter 4. If you haven’t got my book, you can get your copy here – Chapter 4 will be one of the most valuable things you’ll ever read. Also a true story.