What you can learn from your brave friends

As one of my hobbies I like to go climbing. It’s usually me and Joe and our friend Dan, plus a bunch of others we see at the climbing wall regularly.

Woman climbing, corner of climibing wall

Running a business is like climbing. Sometimes you need some guidance through the tough spots.

Recently, though, my friends Sarah and Emily came along too. They’ve both climbed once or twice before, many years ago…  

And they were ace. They’re just a wonderful example of people who decide to try something then give it their all. My friend Jenn did this a few weeks ago too: first time ever climbing, and she did so well.

You see, climbing isn’t easy. It’s not just the physical aspect of it, although that obviously does come into it. It’s also the headgames. Climbing 60 feet up a wall, even tied in with harnesses and safety stuff, is a bit of a headfuck, and I love it when we take newbies along and they just nail it.

They’re scared, but they do it anyway.

Sometimes all you need is someone at the bottom holding the rope saying, “I know you’re scared and you want to come down, but just move your foot up there, and grab that other hold, and give it a go. Just a little higher.” Until you reach the top, then you can say you’ve reached the top and you’ve conquered it, without freaking out.

It’s the same in business. Or life, really. Sometimes you just need someone to hold your hand a little, to encourage you, to say, “Just a little further. Just a little more.”

That’s what I wanted my book, Business For Superheroes, to be.

A bit of a handholding, some encouragement, and a set of… not instructions, because that would be suggesting this is The Right Way, the only way, to do things… more a set of guidelines. This worked for me, and it could work for you, too.

Give it a go. Get your copy here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Consider having a go at climbing, too. It’s one of my favourite activities because it’s a good physical workout, but you need to use your brain, too. There’s at least one climbing anecdote in my book, you know…

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