Yesterday, I was reminded about the joys of language. The wonder of words. Not in a lame “I’m a copywriter so I love words” kinda way, but in a wondrous “I have a lifelong love affair with reading, stories, and language” kinda way.
All those stuffed shirts who tell you that this word is wrong, or that phrase is ‘incorrect’ can do one.
Because language evolves, for better or worse.
What I think is ugly language is often someone else’s dialect. What I may think is illiterate, uneducated nonsense is often simply a regional turn of phrase. I’m working on my snobbery in that area because I am simply wrong, often.
I love a good Anglo-Saxon swear word.
I love a clever portmanteau.
And I really love those new words that just pop up, seemingly from nowhere, from time to time.
Urban Dictionary is a great source of rich language you can use in your emails, your marketing, your writing – hell, your everyday life. The broader and deeper your vocabulary, the more vivid the word-pictures you can paint for people.
So today, I bring you the verb balter.
(v.) to dance artlessly, without particular grace or skill but usually with extreme joy.
I never knew there was an actual word to describe my joyful but deeply skill-less galloping around a dancefloor. It has thoroughly delighted me.
I’m going to enjoy foraging for new words and excavating old words to use in the novel I’m going to start when I go on my holidays next week.
But you don’t have to be writing a work of fiction to weave strong, interesting, fun words into your marketing. If you’ve got my book, you’ll know I don’t use ‘business speak’. Ever. I don’t need to, and nor do you.
In fact, everyone should write a book to go with their business. And don’t be thinking you can’t, or you don’t know enough, or it’s too difficult; it’s not. Honest. Don’t believe, check out my book Business For Superheroes here. Why you need to, how to get started, and how to enjoy the whole process.
Click here and give it a whirl.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.