Get your emo on, amigo


When you’re writing to persuade someone to do something, whether that’s to buy something, or donate, or simply click a link, remember this: people are emotional creatures.

Use emotional, human language.

Two fingers with smiling and frowning faces drawn on fingertips

Write like a human, not like a robot.

Write like you speak, in other words.

Like this…

  • Tell a joke, not an anecdote
  • Don’t assault someone, beat the crap out of them
  • Your relationship isn’t at an end, it’s SO over
  • Take a dare, not a challenge
  • Bananas aren’t beneficial, they’re good for you
  • Your mum isn’t concerned about your life choices, she’s worried
  • Your son isn’t looking for combat, he’s itching for a fight
  • You’re not courageous in the face of wasps, you’re brave
  • Business owners aren’t fearful of taking action, they’re afraid
  • I’m not fortunate in life, I’m lucky
  • You’re not superior to your competitors, you’re better than them
  • I don’t want to make you wealthy, I want to make you rich (in every sense)

And to do that, I want to invite you to read my book Business For Superheroes.

There’s some great stuff in there all about advanced pricing strategies. It’ll help you charge more for the amazing stuff you do. If you sell anything, to anyone, you need to read it.

Best of all? It’s risk-free. f you don’t think there’s more than enough information for you to do this too, I’ll refund your money. And you don’t even have to return the book.

Try it, risk-free, here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.


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