Experiments in gravity

Ever wondered why cats push things off shelves?

I have the answer. 

Cat in a suit pushing cup of desk

Learning by doing is key to business success.

I’ve wondered this myself, because our little grey cat Whiskey does this. She gets herself up onto the mantlepiece above the woodburner and sits herself all neat and tidy on the corner. Then she’ll wait until you’re looking at her, and carefully push something off the edge.

Usually a candle holder or something.

At which point she’ll look pleased with herself.

We always found it mildly amusing (except when she decides to push breakable stuff off) but puzzling… until now.

I’ve finally realised what it is.

It’s not that she’s being a jerk. She’s a scientist. She’s conducting gravitational experiments.

Cats are students of the laws of gravity.

If you have a cat, pay close attention next time they start pushing stuff off edges. They may be trying to teach you science.

Learning by observation is a marvellous thing, but it only gets you so far; learning by doing is much more effective. So, when you’ve finished pushing stuff off shelves yourself, you should join the latest little group of smart cookies and buy my book Business For Superheroes.

If you put into action all you’ll discover, you won’t just make back the price of the book– you’ll probably make back a few times as much.

Try it out, risk-free, here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS I don’t just show you stuff to try, that’ll make you more profits, by the way. I also push you to take action. Try it out for yourself

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