Screaming quietly into your crash helmet

Recently I spent the afternoon bimbling around Worcestershire and Shropshire with my dad. We went off to look at a house on our motorbikes.

It was probably the longest trip I’ve done on two wheels in a couple of years, which is pretty pants really. I should make more of an effort to get out and about on my bike… but when you work from home, you get out less. 

Motorbike jumping from muddy track

In business it pays to be brave.

Anyway, after a bit of circling because the turn to the house isn’t terribly obvious, we ended up on the correct unadopted road.

Now, I don’t know if you’re aware of unadopted roads. You might be. If you are, you’ll have to bear with me while I explain it to the uninitiated…

An unadopted road is a synonym for a gravel track (if you’re lucky) or a dirt track (if you’re not). This particular unadopted road was an exciting combination of both. Which we had to navigate on motorbikes. Motorbikes which are emphatically not designed for off-roading.

You see, my dad has a big, heavy tourer of a motorbike, and I have a kind of sporty tourer. Mine’s a Triumph Street Triple, if that means anything to you. It is not designed to go offroad.

Which means I was going uphill on gravel and big loose stones with my legs out, my eyes mostly closed, and screaming quietly into my helmet.

Oh yeah, also, I’m 5 foot 2 and I can’t get both of my feet flat on the ground when I’m sitting on my bike.

After we’d gone up the initial hill, there was a downhill which was also lumpy and gravelly.

All was okay, until we hit the mudpit at the bottom. Ankle-deep mud. I kid you not. At this point, I gibbered a bit, stopped, and sank into the mud. Then I very carefully manoeuvred Thor (that’s my bike) around until I had him mostly secured at the entrance to a field. I’m utterly stunned that I didn’t end up on my back with the bike on top of me. At least the mud would have cushioned any damage…

So, bikes abandoned, we walked up the rest of the track, which wasn’t actually too bad, to the house. Which I will tell you about another time, for a range of reasons…

The walk back down to the bikes, though… you know how anticipation can be a fine thing? Sometimes even better than the actual event? Well, likewise with dread. We were both putting off getting back on the bikes and going back down that road because now we had the exciting addition of a thick coat of mud on the tyres.


It actually wasn’t too bad. There were no spills, everyone stayed upright, and apart from the first couple of miles back on proper roads being a bit hairy with the slick tyres, the ride back was fun too.

The moral of the story? Sometimes, if something is painful or scary, you’ve got to JFDI.

The only way were getting home was back through the mud pit and along the scary gravel road, so JFDIing it was the only way.

Same in business, comrade. Want things to get better? You gotta take the uncomfortable and scary road. If you keep doing the comfortable stuff you’ve been doing up until now, you’ll carry on getting the same results. You know, those results you want to improve.

And the scariest thing of all? Not knowing where to start, and doing it on your own.

Well, you don’t have to do it on your own, and I can help you get started.

Buy my book, Business For Superheroes today.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Not sure if it’ll be for you? No problem. If it doesn’t convince you once you’ve read it, just tell me and I’ll refund you. You don’t even have to return the book.

Click here to buy your copy. You won’t regret it.

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