Always niche if you can.
If you provide a specialist service to a specific group of people, you’ll be able to charge more, pick and choose your clients more carefully, and work less.
I saw the phrase used in the subject line on Facebook, and it made me chuckle… and it made me think there’s a brilliant opportunity out there for the canny registrar or wedding celebrant.
“Queerly beloved, we are gathered here togay…”
Snort. It’s just ace.
With the relatively recent (and long overdue) legalisation of gay marriage (or, you know, as I like to call it – marriage) comes a great opportunity for all manner of service providers.
Photographers, wedding planners, celebrants, venues, florists, tailors and dressmakers, milliners, DJs… the list is almost endless.
There’s a whole untapped market out there just waiting for them to jump in and milk it.
Really, this email was just an excuse to use “Queerly beloved, we are gathered here togay” in the subject line, because it made me laugh.
But also to remind you that within almost any industry, there are niches. Groups of people who want something slightly different, or special, or out of the ordinary – even if that niche is simply a deluxe version of what you’re already offering.
I urge you to find the group of people that really suits you. To find the niche that floats your boat, and tap it right up.
I have. My speciality is freelancers and consultants of all varieties (but with a particular affinity for copywriters because I’ve been in that boat and nearly sunk it myself). Trust me when I tell you that my business is more profitable and my time more enjoyable since I did that.
In fact, you could find out for yourself in my book Business For Superheroes…
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.