One of my biggest bugbears is when freelancers, copywriters, and other business owners don’t charge what they are worth. What they want to charge.
Because they’ve encountered too many asshat clients in the past. Clients who’ve argued over the fees, who’ve asked for something for nothing because that’s ‘all we have in the budget’, and – my personal favourite – that they should do it for free because it’ll be ‘great exposure’.
Do you know what else is great exposure? My shiny white butt. Which you can kiss right before you never contact me again.
And that’s what you should tell people who ask you to work for free. Or for a discount. Or just because they think they’re somehow special.
You’re offering something they need and want, and you should charge accordingly. And they should pay!
Anyway, this little video sums it up perfectly. I don’t know why people think it’s acceptable to treat freelancers, writers, designers, and other service businesses like this, but it’s not.
If this rings true for you on the client side: shame on you.
But if it rings true for you as the business owner: I can help.
And my book is the perfect place to start.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS It’s also available on Kindle, where you can read the reviews – and be kind enough to leave me a review if you’ve already read Business For Superheroes. Cheers!