“Sorry I was late, I was getting married!”

You may or may not know that I teach a pole dancing fitness class on Wednesday evenings. Don’t bother with all the stripper jokes; it’s not that kind of pole dancing. 

Bride in short white dress, trainer and veil running through a park with an orange bouquet

You don’t have to work on your wedding day, but you do need to keep testing and tweaking to grow your business.

Anyway, it was my first class back after my holidays – I’ve not been in four weeks, and I can barely lift my arms today – and one of my ladies rushed in five minutes late. She was full of apologies and blurted out:

“Sorry I’m late, I was getting married!”

“No worries, it’s lovely to see you”, I said.


“Wait, what? What did you say? You were getting married? Congratulations! What the hell are you doing here?”

Turns out, Manuela had a tiny legal ceremony here with her new husband and his parents as witnesses… because they’re doing the big family shindig in two weeks in Seville, her home town!

Now, there’s dedication for you. Because when I asked, in all seriousness, what on earth she was doing at class, she told us she’d missed us and class over the past four weeks, and couldn’t stay away.

You know you’re doing something right when that happens.

Also, it just proves that I know the best, most bonkers people.

The thing is, Manuela is doing brilliantly. She’s working really hard. She wants to be as good as she can be at pole. And she understands one very important thing: to become good at something, you have to do it, lots. Over and over again.

Now, I’m not suggesting you work on your wedding day; far from it. In fact, I want to encourage you to set aside time for family, friends, and just being you. But I am pointing out that success is simply doing lots of ordinary things over and over and over again.

Testing to see what works.

Stopping the stuff that doesn’t work, and keeping going with the stuff that does work.

S’what I do. Simple stuff. It doesn’t always work; in fact, I’m spending this week sorting out my LinkedIn ads because I’ve spent a bunch of money on some that aren’t working very well. My leads are costing me far too much. But now I know what’s not working, so I can change the ads and find out what does.

But other stuff? Like email marketing? I know that works. It’ll work for you too. And if you’re not 100% convinced about that, let me convince you. Grab yourself a copy of Business For Superheroes: From Scraping The Bottom To Six Figures In Just Six Months. I’ll walk you through what I’ve done.

Get it here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS That book tagline isn’t made up, by the way. I was going through my bank statements the other day for my accountants and between May and November last year, my balance never got above £2,500. I had to pay myself, my bills, and my taxes out of that. Now, it’s never below five figures. I’m only telling you this so you know this humble ‘freelance’ copywriter ain’t lying. Buy my book and find out for yourself how you can do this too. No bullshit; just a bunch of simple stuff done over and over again.

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