Why Cash In The Attic is a crock of poo

Are you waiting for a miracle?

Because if you are, you’ll be waiting a long, long time. Programmes like Cash in the Attic have a lot to answer for… 

Cartoon man lying down, stuck under large brown bag with dollar signs on it.

The best things come to those who take action, not to those dreaming of winning the lottery.

I read a story in the BBC Magazine a while ago about a woman in California who unwittingly gave away an Apple computer from the 1970s.

It was worth around £131,000; she must have felt sick. Or maybe it’ll all turn out okay, because the recycling company the Apple went to is trying to track her down so it can share half the money with her.

A dude called Martyn Tott lost his winning lottery ticket back in 2001. It would have netted him £3 million.

Another chap from Pennsylvania bought a torn painting in a flea market in 1989, thinking he could reuse the frame. When he took the canvas out, he found an old document hidden behind it.

That document turned out to be an original version of the 1776 US Declaration of Independence! How cool would that be? To have the document, I mean?

Of course, he auctioned it and it went for $2.4 million (£1.6 million). The flea market smallholder sold the painting for $4 (£2.60ish)…

The article suggested that millions of people dream of that random stroke of luck that’ll “fix your life”.

Winning the lottery…

Finding a treasure in the attic…

Inheriting a pile of cash from a long-lost relative…

It’s probably true.

I’ve done the same. (I’ve got a Lottery Library filled with first editions of my favourite books. And a Lottery Garage containing my dream vintage motorbikes.)

And that’s fine, as long as it remains an idle daydream.

But I reckon a lot of people are subconsciously waiting for this type of miracle to come along and remove the need to work for a living.

Makes me chuckle, because that kind of money really doesn’t buy happiness. I mean, if you’re broke, money is important. But if you’re not happy now, having a ton of dosh won’t make you happy.

If you’re miserable to start with, miserable you’ll remain.

The best things don’t come to those who wait; they come to those who work for it. Who do the things that are necessary to produce results, no matter how uncomfortable those actions might be.

So if you’re waiting for your business to improve, for more customers to walk through the door, for your profits to go up… stop it. Stop waiting, and start doing.

I don’t mean to suggest you’re not working hard now, I’m sure you are; but are you doing the right things? The stuff that’ll make a difference?

Or are you doing the same stuff you’ve been doing that’s got you to this point? The same stuff your competitors are doing?

Because if that’s the case, I suggest you need to do things differently.

And that’s where I can help.

Have a gander at Business For Superheroes. It’s an easy-to-read, chapter-by-chapter instruction manual for growing your business and putting more free time in your life and more cash in your pocket.

Grab your copy here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Don’t wait for the next bright, shiny object. Growing a business and reaching your goals is a simple matter of doing a few important things over and over again, and doing them well. It’s not sexy, but it does work. Get your book here.

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