Duck Wearing Bow-Tie Walks Into Pub, Drinks Pint, Fights Dog, Loses

I had a comment on one of my FB ads the other day:

“Are you kidding me. How can you operate with integrity when what you are advertising doesn’t exist?”

White duck wearing a black bow tie

Make like a duck wearing a bow tie and grab your clients’ attention with great copy.

Now, what had happened was, a couple of my website pages had disappeared, so although you could sign up to my email list, once you’d done so, you ended up at a 404 page. It was a broken link, basically. And it was obviously a broken link.

And I’m grateful to Sandra for pointing it out to me, because I’ve fixed it now.

But it did make me chuckle, because rather than simply say, “Did you know you’ve a broken link on your website?” She chose to go for a bitchy, accusatory comment instead. What made me chuckle was this: I had a quick look at her FB profile, and it’s filled with sickly sweet memes about spreading love and happiness and how we should all be nice to each other.

Integrity, huh?

Anyway, that aside, I present… A duck in a bowtie drinking a pint, losing a fight to a dog.

Why do I present this to you?

Because it’s probably one of the best headlines I’ve ever read. Not just because it’s funny (it is) but because it does everything right.

It grabs attention, makes you want to read on; then the actual story was directly related to the headline.

It wasn’t clickbait.

This is important.

I’ll be talking more about clickbait another day.

Today, though, you should get your hands on my dwindling supply of First Editions of Business For Superheroes. I won’t be printing any more of this edition; I’ve got a bunch of changes I want to make.

So if you want an original, First Edition, get yours here.

It’ll also make you a pile of cash, if you put into practice what you read.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS As for “operating with integrity” – that’s all I do. My private clients and Inner Circle Members can attest to that. In fact, I worked it out the other day and 80% of my Inner Circle Members have been with me for almost a year now. That’s astonishing in this industry. I think the average is something like a 50% churn rate over two months. So there, Sandra.

You can read all about my integrity and my business in my book.

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