Want some earplugs?

Have you ever heard somebody whinging about something and just shaken your head in despair?

1950s woman wearing dark coloured shirt, face screwed up and fingers in ears. Black and white

You can’t just ignore your business problems and hope they go away. You need to take action.

Case in point: the other day, 6Music was celebrating small music venues all over the country, and trying to raise awareness of them because many of them struggle.

(Partly because most don’t understand marketing, I’m sure – but that’s not what today’s blog post is about.)

One of the reasons they struggle is they have to contend with the endless stupidity of housing developers, planners, and – overall – the local people.

Or, should I say, the people who move to the area.

Because do you know what? If you move into a house opposite a music venue, there’s going to be some noise sometimes.

If you move near an airport or a motorway, there’s going to be a lot of noise (I can’t imagine why anyone would move near an airport, flight path, or busy road. Mental).

And if you move next door to a racetrack, guess what? Yep: there’s going to be a lot of noise on racedays.

Yet, people move to these places then bitch and moan that it’s too noisy and try to get them shut down. The DJs yesterday were talking about how Ministry of Sound had a really expensive legal fight to put the onus on developers to make it clear that their new housing was next-door to a music venue. You’d think it would be obvious really, wouldn’t you?

The venue was there first, it was doing its thing – you wanna move in next door, you’d better suck it up.

I’ve no idea how that fight turned out; I suspect it’s just heating up.

Another example: I used to do a lot of motorcycle track days. In fact, I considered taking up racing for a while… I don’t do it anymore because it’s very expensive when you crash… Anyway, I raced round Mallory Park a few times and the restrictions they had there for times and noise were ludicrous. It wasn’t the track’s fault, or the trackday organiser’s fault.

Know who it was?

Yep, you guessed it: the idiots who moved next door to a racetrack then complained endlessly about the noise until everyone around them lost the will to live, and put all kinds of restrictions in place.

And still the fuckwits moaned and complained.

It baffles me.

I think it’s this entitlement mentality that 90% of the population seems to have: entitled to a job. Entitled to a nice car. Entitled to this, that, or the other. Entitled to have perfect silence all the time, when you live in a community next to a racetrack. Entitled to a business that just works, magically, and puts loads of money in your pocket without effort.

But suggest these people put in the work, and suddenly you’re the spawn of Satan.

I think this is why the shiny suited liars of my industry do so well: they’re good at marketing, and they promise that this or that latest shiny widget will solve all your business problems without you having to work more than 20 minutes a week.

It’s all bollocks, of course.

You want results? Well, in the words of Britney Spears: “You’d better work, bitch.”

For those who are willing to put in the graft, though, there’s help out there. Because sometimes you don’t know where to start, or how to get stuff done. You know there’s a simpler way, you just don’t know what it is.

If that’s you, you need to read this. Be a Business Superhero and take positive action in your business.

TTFN,

Vicky

Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS One of my pet peeves is people who moan endlessly about how crap their life or business is… but do nothing to change it. Because unless you’re chained to a cellar floor by a serial killer, you’ve always got options. Here’s one.

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