Buy a wife from Vietnam for only $6,000

I saw this ad the other day.

I don’t actually think it’s genuine, but it’s not bad as far as ads go:

Newspaper advert for a Vietnamese wife

An effective (if morally dreadful!) advert, but what’s missing?

(Of course, it’s horrific as far as, you know, not being an arsehole goes, but that’s beside the point here.)

Let’s dissect it:

  • Eye-catching photograph of pretty Vietnamese women at the top
  • Headline that speaks to the target market (men who want a Vietnamese wife)
  • Benefits laid out one by one
  • Great guarantee

There’s really only one thing missing. Can you guess what it is?



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS In my book Business For Superheroes I give you some guidance for creating your sales funnel. 

I’m not guaranteeing it’ll work for you (there are no guarantees in life, except that it’ll end someday). But I am saying it’s worked for me, and you could adapt it to your business. I suspect it will work very well for you.

Actually, there is something else I can guarantee: if you don’t put a marketing system in place, it definitely won’t bring you any sales.


You can – and should – grab a copy here. You’re protected by my guarantee, too. So you’ve nothing to lose, and potentially a ton to gain.

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