Eat beans on toast because you WANT them

Progress is painful.

Do you know how I know that? Because the other day I linked three pole moves together that look ace… 

Close-up shot of baked beans on white toast

Running your business doesn’t have to be painful. If you make some changes, you can have baked beans just because you want them

…but I have an epic brown bruise on my right thigh to show for it.

I’ll show you the moves in a mo’.

But I wanted to point out some other things that are painful:

  • Not bringing enough bacon (or cheese, if you’re mostly vegematarian, like me).
  • Not having enough time to spend with your friends and family.
  • Waking up in the middle of the night panicking about an unexpected expense that’s cropped up, that means you have to choose between eating something other than beans on toast and paying said expense.
  • Clients that make you cry.

Conversely, here are some things that are lovely:

  • Cheese.
  • Fluffy kitten bellies.
  • Getting unexpected expenses that don’t keep you up at night because you can pay for them.
  • Clients that make you smile because they value your skills and experience and pay your fees without arguing and on time.
  • Beans on toast because you want them, not because it’s all you have in the kitchen.
  • Taking a day off in the middle of the week to go jumping in piles of autumn leaves.
  • Spending the whole weekend having fun with your husband, instead of worrying about work.

Apart from the odd weekend working because either a) I want to or b) my appalling lack of planning, my life is mostly the second list now. Wanna know how? Do ya?

Gwan gwan gwan.

I’m sharing the whole lot – and a whole load more stuff from other people who are far more expert than me – in my Business For Superheroes book.

I’ve laid my funnel out for you, step-by-step, to swipe and adapt and start using yourself. I can’t guarantee it’ll work for you (there are no guarantees in life, except that it’ll end someday). But I am saying it’s worked for me, and you could adapt it to your business. I suspect it will work very well for you.

Actually, there is something else I can guarantee: if you don’t put a marketing system in place, it definitely won’t bring you any sales.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Here’s my new moves, which led to my epic thigh bruise.


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