Mark, my business buddy, lives in a condo in Manila (the Philippines, geography fans).
He came over to the UK a few weeks ago for a conference and to woo some potential new clients (and he won a load of them, too).
But ever since he got back, he’s become an angry man who lives in the laundry room.
I have to say, this cracked me up because we were nattering over Skype on Monday (the day a bunch of stuff went tits-up and I smashed glasses on the kitchen floor). I told him my tales of woe, then he told me his tales of woe, then we told each other to get the fuck over it and get back on track.
Well, we did, but he did make me laugh.
He’s had terrible jetlag since he got back, and there’s construction work going on outside his building. 24/7 construction work by the sounds of it, and there are few comprehensible rules in Manila, so the constructors can do whatever the hell they like.
Including driving hapless business owners slowly insane with the noise.
So Mark has taken his duvet and built a nest in the laundry room. The only room in the condo with no windows and that’s completely enclosed. Like a panic room but without any of the mod-cons or creature comforts. It’d probably be a good refuge in a tornado, mind.
Plus, the building’s administration are being asshats about Mark’s giant St Bernard dog, Tiny.
So, what to do?
Well, there really is only one thing to do: change things.
He can’t control the construction workers. He can’t control the building administration’s epic asshattery (living in the Philippines is apparently like living inside a Kafka novel).
But he can control where he lives. So he’s moving.
Perhaps. But he’s sick of having no sleep and dealing with idiots, so he’s making one big short-term uncomfortable move to a new building for long-term peace and quiet and no stress.
There’s a message here.
What in your business is causing you pain? Is it a frustrating lack of decent customers and clients? Is it the feast-and-famine life of a freelancer? (Don’t let anybody tell you that’s “just the way it is”: bollocks. It doesn’t have to be.) Has your business plateaued because you’ve run out of time to swap for money?
Well, all those things caused me pain… until the pain got so great I decided to change things.
And I’ve laid the whole story and process out for you in Business For Superheroes. You can get your copy here.
It walks you through what you can do to start attracting brilliant customers and clients, end the feast and famine, and leap off that plateau.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS I had a lovely email from Abby yesterday. She bought my book a while ago and has been busily putting what she’s learned into practice. Here’s what she said:
“I’ve been implementing your advice into this business and we worked out yesterday that the mailshots we’ve been sending out over the last 5 months have brought us in over £70,000 in sales. And our winter events are completely full, in advance, for the first time ever.
We have no website, no Facebook, no presence online at all – we still don’t have a company name ffs. So our only source of advertising is through direct mail. Its taken me literally seconds to process the orders of customers responding to our mailshots, and they probably took 30 mins each to write. And they cost nothing. Not a bad investment for £70,000 return.
P.S. Because we’re so ahead, we’ve started to sell our 2016 season already (normally we start in January), currently we’ve sold around 33% of the events next year. Great head start. And that’s all down to direct mail. I’m actually scared for when we DO get a company name and website, we can barely keep up as it is!”
Now, that’s just one source of advertising – and I highly recommend you have more than one source in case it all goes Pete Tong with that one – so I can’t wait to see what she does when she starts using the rest of the tools in the toolbox.