I can hear them coming from some way off.
It’s always hilarious, and it always makes me glad that I live under a flightpath.
Not that kind of flightpath; I think I live under a goose flightpath. Most days for the past few weeks, I’ve watched and listened as squadrons of geese have flown overhead in formation, honking and squawking as they go.
Never fails to alarm the cats.
Never fails to make me laugh.
Because all that honking and squawking gets translated in my head to something like this:
“Go left! Go left!”
“No, right. We’re supposed to go right at that church spire!”
“Look, if you think you know better, YOU bloody drive! Bloody backseat fliers!”
“We’re going to be late, we’ve missed our air current.”
“We’re fine. We’re on track for arrival at Table Mountain on schedule!”
“I NEED THE TOILET! ARE WE NEARLY THERE YET?”
Anyway. It all reminds me of what it’s like running a business sometimes. Tons of (sometimes conflicting) advice from all angles, much of it from people who haven’t been there in the trenches.
You’re not sure who to listen to.
Who to trust. Because you know at least some of it is going to be bullshit.
Look, you’re getting my emails for a reason. Presumably because you trust me and find my advice helpful – or at least find me vaguely entertaining. You know I’m not going to bullshit you. And you know I’ve been there in the trenches (I still topple in on occasion).
So instead of wading through all the nonsense and plugging your ears against the backseat drivers, grab yourself a blueprint for growing your business and generally taking control of it again.
It’s all there, laid out for you in Business For Superheroes.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS As I’m writing this, I’ve got a cherry tree-full of blackbirds singing loudly in front of my window. And a noisy gang of sparrows fighting over my fat balls. I do like living in the countryside.
I’m translating the blackbird song to, “Get Vicky’s Business For Superheroes, tra la la la la!” (Get it here.)