Resistance is not futile: it’s voltage divided by current (sorry)

Here’s a terribly nerdy comic picture:

Group of buddhist monks meditating 'ohm' in front of a resistor

Resist boring marketing, tell stories instead.

 Send me a comment and be smug if you get it 😉

And here’s an example of how stories can grab you and stick in your head, even though they may not be true. (Which prompted me to share that nerdy joke)

I was mooching around in a copywriting group on Facebook the other day, and stumbled on a thread about electrical resistors (don’t ask). In it was nestled this little gem:

“During communist regime in Poland, dissidents pinned resistors on their jackets, sweaters and other garments to identify themselves and champion resistance.”

Now, I have no idea if this is true or not, and my five minutes’ Googling failed to confirm it one way or t’other… but whether it’s true or not, I love the story. It really appeals to the geek in me. And the dissident.

What’s my point?

Stories sell. They’re memorable. They’re endlessly fascinating (if they’re well-told). Humans are hard-wired to pay attention to them.

So let me ask you this: are you using stories in your marketing?

If not, why not?

If you can become a master storyteller, regardless of your writing skills, you’ll be laughing all the way to the bank. Seriously.

Pick out the stories that bring your products or services to life, then tell them.

Tell them everywhere.

Not sure how?

Get a copy of Business For Superheroes. It’s the story of how I grew my struggling little freelance business over the past year or so. And in it, you’ll get a good insight into how to tell your own stories for fun and profits.

It’s just £19.97 – a snip when you consider how much the information inside has been worth to me. Seriously, I looked at my numbers the other day and a year ago I was struggling to bring in £2,000 a month (gross). Now I’m turning over a minimum of £12,000 a month – and most importantly, I’m enjoying my business, my clients, and my life again.

I don’t do client work on Wednesdays – at all. I do whatever I like.

If I can do it, you certainly can. Was it hard work? Hell yeah. Was it worth it? HELL yeah.

Get on with it 🙂



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS You can get your copy here – and you should, because you get so much more than just the book. You get free membership of the Business For Superheroes Club, a free print newsletter through your postbox every month, and access to a bunch of exclusive bonus resources. Which is simply marvellous.

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