You might have heard that I wrote a book. Business For Superheroes.
If you’ve been with me a while, you’ll know this, of course. And perhaps you’ve even read it.
It’s all about my adventures starting my own freelance copywriting business – then morphing it into something scalable and sustainable and fun.
Because, let’s face it, the life of a freelancer (or any small business owner) can often be fraught, stressful, and full of woe.
The good bits and the freedom make it all worthwhile, of course… for a while. But the grind can start to smush your face into the ground after a while.
And what’s more: it’s really hard for us freelancers, business owners, and entrepreneurs to admit that sometimes it sucks to run your own business… because we’re constantly faced with people with a J.O.B. waiting for us to fuck up, or give in, or “grow up and get a proper job” – whether it’s overt and in-your-face, or people subtly hoping you’ll fail.
(Because people can be arseholes like that)
So we feel like we have to constantly slap a smile on our faces and gush about how wonderful it all is.
And it’s made even more frustrating by the fact that everyone and his dog who coaches or mentors or teaches or sells to business owners is always so fucking happy. And I don’t buy it. Do you?
Nobody is happy 24/7. Everybody gets pissed off sometimes.
And, no matter how much you and I love our businesses, sometimes we hate them, too. AmIright?
Sure I am.
And in my humble (but accurate) opinion, much of this occasional misery and ever-present stress is caused by a lack of positioning: the wrong clients, not enough money, not enough time, blah blah blah.
So what to do?
Well, I may have mentioned this before, but…
Nothing positions you as an expert in your field quite like becoming a published author. It opens all sorts of doors that otherwise remain closed. It gives you tacit permission to claim that top spot in your area – and charge top-spot prices to the best kinds of clients.
And the best thing of all? It really isn’t difficult to write your book.
Yeah, yeah, I know: I’m a writer, so I’m bound to say that.
But it really is true. Consider this: a mate of mine is a film-maker, and he’s written a book that made him £9,574.32 in 7 days – more than covering his printing costs, but more importantly, helping him grow his business. Another mate of mine ran a hairdressing salon, and her book helped her to book £72,000 of haircuts over a weekend (no kidding).
These guys aren’t writers.
Well, they are, because they wrote a book. But they didn’t consider themselves “writers”.
So, how about it?
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.