On this episode of the Business for Superheroes Podcast, I am joined by my husband Joe to talk about why some stories are sticky, while others tend to die sad, lonely deaths. I will detail key elements that a story must have to make it sticky.
On this podcast for small business owners and other creative professionals, I share valuable insights on becoming a successful copywriter and business owner.
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- [01:04] What does Vicky mean by “sticky” stories?
- [04:51] Sharing unverified stories overshadows the scientific stories worthy of being shared.
- [05:59] Stories that do get shared, spread quickly and tend to stick.
- [06:15] How can you design a story that spreads like wild fire?
- [11:35] What’s the secret to telling stories that are sticky?
- [11:41] First – A sticky story must be SIMPLE!
- [12:24] There is an important difference between dumbing down and simplification.
- [14:04] Look at newspaper headlines for good examples of sticky stories.
- [14:44] Second – A sticky story must be UNEXPECTED!
- [17:56] Create curiosity in your stories.
- [19:54] Next – A sticky story must be CONCRETE!
- [22:32] Penultimately – A sticky story must be CREDIBLE! [23:51] How can you gain credibility?
- [26:04] Finally – A sticky story must be EMOTIONAL!
- [26:45] Next week’s podcast will be all about storytelling.
- [27:02] You can use the mnemonic SUCCESS to remember the key to making sticky stories.
Mentioned in this Episode: MADE to STICK: Why Some Ideas Survive and Others Die by Chip and Dan Heath
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Want to read the transcript? You can find it here.