Episode 7: The Awesome Power of Email Marketing

On this episode of the Business for Superheroes Podcast, I am joined by my husband Joe to talk about Email Marketing, which is one of my favourite topics. I  believe everybody ought to be using email marketing – Why? Because it’s awesome, and it’s an inexpensive marketing strategy that yields high returns.  

On this podcast for small business owners and other creative professionals, I share valuable insights on becoming a successful copywriter and business owner.

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Key Points

  • [2:43] Email marketing – tales of success!
  • [5:13] What kind of success does Vicky have with email marketing?
  • [8:19] There are many pervasive myths about email marketing.
  • [8:46] Myth #1: Email marketing doesn’t work anymore.
  • [10:59] Myth #2: People don’t read emails anymore.
  • [14:26] Myth #3: People will think you’re a spammer.
  • [16:12] Myth #4: People think their customers are too clever & sophisticated to respond to Vicky Fraser style of emails.
  • [18:36] Myth #5: People think their customers don’t like to be sold to.
  • [20:08] Myth #6: If I email my list, they will unsubscribe.
  • [22:42] Vicky’s advice this week.  

Mentioned in This Episode: www.businessforsuperheroes.com/inner-circle  

Want to know more? I’ve written a book, you know. You can get your mitts on it here.

If you’ve read my book and you’re ready to take the next step: brilliant. You could join my Small Business Superheroes Inner Circle here.

 

Want to read the transcript? You can find it here.

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