On this episode of the Business for Superheroes Podcast, I am joined by my husband Joe to talk about Email Marketing, which is one of my favourite topics. I believe everybody ought to be using email marketing – Why? Because it’s awesome, and it’s an inexpensive marketing strategy that yields high returns.
On this podcast for small business owners and other creative professionals, I share valuable insights on becoming a successful copywriter and business owner.
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- [2:43] Email marketing – tales of success!
- [5:13] What kind of success does Vicky have with email marketing?
- [8:19] There are many pervasive myths about email marketing.
- [8:46] Myth #1: Email marketing doesn’t work anymore.
- [10:59] Myth #2: People don’t read emails anymore.
- [14:26] Myth #3: People will think you’re a spammer.
- [16:12] Myth #4: People think their customers are too clever & sophisticated to respond to Vicky Fraser style of emails.
- [18:36] Myth #5: People think their customers don’t like to be sold to.
- [20:08] Myth #6: If I email my list, they will unsubscribe.
- [22:42] Vicky’s advice this week.
Mentioned in This Episode: www.businessforsuperheroes.com/inner-circle
Want to know more? I’ve written a book, you know. You can get your mitts on it here.
If you’ve read my book and you’re ready to take the next step: brilliant. You could join my Small Business Superheroes Inner Circle here.
Want to read the transcript? You can find it here.