I had a number of responses from people about yesterday’s blog post about writing your book, and something really stuck out…
An answer I saw again and again and again.
“I don’t have time.”
Well, I’d like to prove you wrong.
Because you do have time. You have exactly the same amount of time that I do: 24 hours in each day. It’s how you use that time that matters. Without going into a whole bunch of detail, I can confidently tell you that 80% of what you do is a waste of your time.
Before you start screeching for my blood, I want to point something out – 80% of what I do is a waste of my time.
Or, to clarify: you and I could spend 80% of our time doing something more productive, efficient, and effective than what we’re doing at the moment.
In fact, let me expand further: you make time for the stuff you really want to do. I do it. You do it. Do you have favourite TV programme? A computer game? The latest Mills & Boon (just kidding)…
My point is, we all make time for the things that are important to us. Anything else is excuses. Of course, if you really don’t want to write a book, that’s cool. I’m not in the business of persuading people who’ve convinced themselves they’re right. But for everyone else, I wanted to address the objection.
There’s a little thing called the 80/20 rule. I talk about it a wee bit in my book Business For Superheroes, and it holds true throughout life. You wear only 20% of the clothes in your wardrobe regularly. 20% of your clients bring in 80% of your profits. And, conversely, the bottom 20% of your clients bring you 80% of your headaches…
My point is, by rearranging what you do with your time, you can “create” more of it.
If you can’t find an hour a day to write your book, I’d suggest you have bigger problems in your business that you need to address… and if you’re wondering where to find that hour a day from here’s a suggestion: turn off social media.
That hour you spend “networking” and “engaging” and – let’s face it, because I do it too – faffing, you could spend writing your book.
It will be an hour well spent.
Because this isn’t a vanity exercise I’m talking about. It’s a game-changer. Your book is a hook to hang your offers on. And it’s one of the most valuable things you’ll do.
So, here’s what I’d like you to do today. Write down everything you do for the next day or so, and note how long it takes you. Be honest. Don’t judge yourself, don’t beat yourself up – this is a practical exercise to find out where you can nab an extra hour from.
I think you’ll be pleasantly surprised.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS You might be thinking “it’s easy for you, you’re a writer”. Yes, I am a writer. But do you know what? Writers write. And you’re much better than you think. Take a look at my book for some inspiration…