A whole bunch of people keep asking: why write a book?
So, in the words of my mate Billiam (who published and printed my book), here’s just a few reasons…
Writing a book boosts your credibility: people respect authors. Even if you and your competitors are offering a similar product or service, if you’ve written a book on the subject you’ll be the one who gets the media attention, the speaking engagements, and the first calls from prospective clients. If people want information and it’s easily accessible in book format, then that’s what they’ll gravitate towards.
Books are global: when you’ve written a book, you no longer have to meet prospective clients in person to showcase your knowledge. And that means you’re no longer limited to prospects who live within driving distance of you. Someone who lives on the other side of the world could just as easily be a customer as the person who lives across the street. With the rise of ebooks, this is more the case than ever, as shipping costs are no longer an issue (although I post my book anywhere in the world…).
Books open up new avenues: once you’re published, you’re not just a business owner – you’re an author, which means you can either start a new career or take your current one in a new direction. If you’re interested in public speaking or consultancy work it could easily be your first step…
You can give away your book to get a steady stream of high-quality leads: have a sign-up form on your company’s home page. Offer your book for free in exchange for their contact details and you’ll have a whole new stream of highly qualified leads. If people request copies of your book, then they’re seriously interested inwhat you do.
Once you have their contact details, you can start forming a relationship with them and converting them into becoming loyal clients.
The long-term profits will pay many times over for the cost of the book.
Books can be turned into new products: Once you’ve written your book you don’t necessarily have to sell it in one piece or in just one format. You could break it up into pieces, which you could turn into articles, blog posts, perhaps even a website that’s continually updated with new information on the book’s topic…
And on that subject, there’s even more amazing stuff you can do with your book once it’s written. Why not take a look at my book for inspiration.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.