In one of the copywriting groups I lurk in on Flakebook, someone posted up some extracts from an email they’d received that morning.
It made me smile and it made perfect sense…
But I don’t think it went far enough.
This chap started by saying that 80% of the battle is finding the right people – Gary Halbert’s “starving crowd”. The people who have a problem you can solve, who want to solve their problem, and who want you to do the solving. After that, sales kinda make themselves, you don’t have to do the hard sell.
He’s quite right about all that.
Then he said this, that really made me grin:
“I think we work way too hard to jam our square pegs into round holes instead of just figuring out where the square pegs hang out.
“The square pegs are having a party somewhere, all you have to do is find the address and show up.”
I love that.
But the thing is, I’m neither a round peg nor a square peg (I’m not either type of hole, either). And nor are you, I suspect.
See, there are an awful lot of round pegs out there. Nearly as many square pegs.
But I’ll be the peg swinging wildly from the trapeze, covered in glitter, with a gin and tonic (a close approximation of this has actually happened).
I guess I’m being facetious, really, but I stand by it: look for your glitter-covered peg. Look for your weirdos. Look for your perfect fit. Then grab them by the shoulders, give them a fist-bump (I’m not a hugger), and put a gin and tonic in their hand.
Gather ye your tribe.
Draw them in.
Make them fall in love with you (metaphorically speaking, not romantically – you don’t want a whole buncha stalkers).
Then business will get simpler. Much simpler. And funner. And perhaps that’s the most important part of all.
Oh, you want to know how? Well, there are many ways. But I think a great place to start is by writing your book. It’ll give you the hook to hang everything else from. It’ll build who you are into a solid, marketable real person whom people can relate to.
Don’t be scared. Don’t be a doubting Tarquin. It’s simple. Not necessarily easy, but simple.
Still not convinced? Why not take a look at my book to see what can be done.
Join the tribe!
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.