Fingernails are pretty, fingernails are good

No. No they’re not.

Fingernails, that is. 

Blue background, hand with fingers bent down, bright red nail varnish on short nails

Fingernails and marketing – you can’t leave either untended…

Oh hi there. So, I disagree with the great and wonderful Dave Grohl: fingernails are not good.

I mean, obviously they serve a purpose. But they keep growing. It’s most vexing.

See, I hate long fingernails. They’re creepy. And the really long ones? Gross. Long fingernails on men? Deeply grim. But it goes deeper than a simple aesthetic preference…

As you know, I’m an aerial player-arounder and a rock climber. I also wear contact lenses. And I type a lot (occupational hazard). None of these things work particularly well with fingernails that poke out beyond my finger splats.

But I also like neat, well-polished, interestingly coloured fingertips. At the moment, I’m sporting bright, screaming crimson. Last month it was sparkly blue, and before that it was day-glo orange. But they’re short, see.

And done in shellac because three nanoseconds after I put normal nail polish on my fingers, I smear or chip them. Because I actually do stuff with my hands.

But back to my rant.

They keep on growing. No matter how much I file them, they need doing again in a few days. Drives me nuts because I’ve always got so many better things to do. (This, by the way, is why I hate filling up the car or bike with petrol: it keeps running out. Stupid design, if you ask me.)

Can you guess that this morning was nail-filing time? In fact, it’s why this email is so late. You see the detrimental effect fingernails have on my business? Right.

The thing is, though, fingernails are much like marketing.

And running a business.

It never, ever stops.

And sometimes that’s annoying, frustrating, and downright wearisome. I’m weary right now. And the stupid thing? I keep giving myself more to do. But that’s my problem and beside the point.

The point is, marketing isn’t something you just do once, then ta-da! you’re done.

Marketing is constant. You have to keep at it, especially when things are going well – because you’ll need those new leads when things are not going so well. Which is one of the things I talk about in my book. Keep going. Keep doing.

I’m not about inspiration (although if people are inspired I’m delighted). I’m about getting people doing stuff. There are plenty of motivational goo-roos out there motivating people right up. And not enough people actually taking action.

I’m not fluffy, I won’t stroke your hair and pat your shoulder (that’d be weird anyway).

But I will kick your arse into getting the stuff done that you need to do.

I pull no punches: I just tell it like it is.

 

You know what to do.

Grab your copy of Business For Superheroes here.

TTFN,

Vicky

Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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