Someone pointed out this job ad to me the other day:
It’s on LinkedIn. (And now everywhere on the internet, too.)
And it’s all the stupid.
To start with, it’s a crap job ad. One of the things I do really well is write great job ads that attract top-notch people. To be fair to them, though, this job ad is just like 99.9% of other shite job ads out there.
“We do this, we do that, blah blah bollocks, someone with great organisational skills, works well alone or in a team…” Oh, you sound spiffing. I’d love to work for your boring-arse company.
For the record, the same rules apply to job ads as to any other: you’re not doing someone a favour by employing them. You need to show them why they should bring their talents and skills to work for you.
But let’s set that aside for just a moment.
Because there’s more stupid here…
They want a content writer. Fair enough. But then they say this:
“Please note that the Position requires filling in the responsibilities of a receptionist, so female candidates are preferred.”
There are several things I take away from this, as a writer first and foremost, then as a human:
- They want to save cash by paying some poor schmuck peanuts to do two jobs with very disparate skills.
- They don’t understand writing. Have you ever tried to write with someone interrupting you every five minutes? It’s fucking difficult.
- Men don’t have the skills or personality to be a receptionist? Really?
- They broke the law. Canada has discrimination laws too.
This isn’t even about equality (although it drives me nuts when idiots reinforce stupid gender stereotypes: women are secretaries, men can’t be nursey school teachers, and other such damaging nonsense). It’s about a sensible approach to finding the best person for the job. Why exclude 80% of the possible pool? (That’s 50% being men, and another 30% of women who don’t want to work for fuckwits, made-up stat-fans.)
It also cracked me up because did they honestly think in this age of instant mockery, it wouldn’t get onto Twitter and get the piss taken mercilessly?
They then had the gall to put this out as a statement:
‘Vestra Inet did not mean to discriminate against any particular gender or group n our job ad.
‘We believe in promoting diversity.’
Ha ha ha nope.
Whatever. I’m sure they’ll get the candidate they deserve.
But hey! Do you have the business you deserve? If you don’t, I’d like to help you.
Grab yourself a copy of my book, take note of the truth nuggets inside and take action.
You can get your copy here.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.