Location location location

As we walked into the parlour, we had to brush the hanging cobwebs away like curtains.

It was like walking into a Dickens novel. I half-expected to see Miss Havisham sitting in a chair in the corner… 

Ringbound pad of lined paper, hand holding a yellow and black pencil ready to write

Want to improve your business sales? You need to create your ideal customer avatar – start by making a list of their attributes.

But what I saw instead was a very dead rat. About the size of a small pony. And when Joe poked his finger into the original oak beams of the place, the wood crumbled. Considering the size of the place, this was a little alarming. Although the original stone floors in the huge farmhouse kitchen were stunning (or would be with plenty of TLC), the upstairs floors were shaky to say the least.

And one wing was being held onto the rest of the house by the cobwebs.

The location was almost right… but the people selling the place were dividing the garden in half, and an acre or two is on our non-negotiable list. And it was a hell of a project – which wasn’t a problem in and of itself, but the stunning home at the end would be vast and we’d be rattling around in it.

We’ve learned a lot about what type of home we want to live in over the past few months. For example, it needs to be located down a private lane if at all possible or on a very quiet road. We want a project – and we’re not afraid of a big project – but we don’t need six bedrooms and we never will (blissfully child-free here). We want land; somewhere between 1 and 4 acres, so I can raise chickens, ducks, geese, goats, and bees (and probably rescue everything I find, too, so the option for more land would be nice. But don’t tell Joe.) I want a great big kitchen with a table that could comfortably seat 10. And a little library or reading nook.

The problem is, I found the ideal property back in August. But the auction was two days after we got back from our holiday so we just didn’t have time to sort finances out. I was gutted to lose it, and now nothing else measures up.

We need to find something we can connect with, and it’s tricky, my friend. Really tricky. But I know that my “shopping list” will come in useful because when we do find it, it’ll be our home probably for the rest of our lives (or a very, very long time at least) and it will be perfect for us.

I’ve done a similar thing in my business: I have a “shopping list” of attributes I look for in my ideal clients, and another one for my ideal Inner Circle Members and it means I rarely attract wrong ‘uns these days.

Just as I wouldn’t bother going to see a house located on a main road, I don’t bother trying to market to people who are looking for a get-rich-quick shiny object.

I wouldn’t go and see a house with a tiny courtyard garden… and I won’t countenance people who aren’t willing to get out of their comfort zone and put in the hard graft.


It means I see fewer houses and attract fewer prospects… but the ones I do see are the right ones (or close to it).

This method of marketing is the foundation of what I share in my book, Business For Superheroes and it means my readers are wasting less time on the dross and working with the kind of people they want to be working with.

When I first started my business, though, I was taking anything that came along. It was a recipe for misery, frustration, and being skint and it sucked. As soon as I changed my mindset about what I wanted, though, then went after it energetically, everything changed.

If you want better clients, more money, and more free time, get yourself a copy of my book. You won’t regret it.

But bear this in mind: you have to actually take action on the stuff you’ll learn, or nothing will change. You can’t just read it and expect cash to magically fall into your lap. If you put into practice the stuff I show you, though, you’ll recoup the cost of the book almost immediately.

Get your mitts on a copy here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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