So what are you gonna do about it?

I had some great replies to my blog post yesterday, in which I asked: “If you came in on Monday morning to your office, and your business was suddenly perfect – how would you know?”

Small, black ant rolling a water droplet along the ground

You can’t just hope your business will improve. It requires hard work and taking action.

Some of the answers people gave were pretty in-depth; others said simply something along the lines of: all the paperwork / admin / office tasks would be done.

For the simple stuff, my question would then be: “Why don’t you outsource it? If that’s all that’s standing in the way of having a perfect business, it’s not like you can’t afford that investment, right?

But I suspect there’s more to it than that, and that actually those who told me stuff like: their client books would be full of perfect clients, they’d have a continuity programme that brings in a steady stream of income, their sales campaigns would deliver results…

Which brings me to today’s question: what are you doing in your business to make these things happen? Because they ain’t gonna fix themselves.

Yep: today’s blog post is a proper kick up the arse. If you don’t like it you don’t need to subscribe to the posts. I hope you stay, though, because if you stay it means you’ll take action and get stuff done. Like Janice, who’s doing my Write & Publish Your Book in Just 90 Days course. She’s already got her cover designs ready and has her book website up and running.

In week 2 of the course. Amazing stuff, she’s going to do brilliantly.

So let me ask you again: what are you doing in your business to move it closer to “perfect” – whatever that looks like to you?

Someone asked me if I have any ideas of how to get his business closer to that “perfect” business model… He said: “Right now my answer is a combination of continuity and client work… i.e. a paid-for monthly print newsletter, and writing emails for a small handful of qualified folks who get the power of emails. The challenge? Sourcing high quality clients.”

Funnily enough, this is exactly the challenge I had two years ago. Exactly.

Know what I did? I joined a mentoring group, learned from people who’ve been there and done that, then adapted what I’d learned to my own business, worked my shiny white butt off, and started seeing results. In fact it transformed my business from a £2k a month struggle to a £12k+ a month growthmonster.

Has it been hard work? Fuck, yeah.

Has it been worth it? Fuck, yeah.

Have I enjoyed it? Absolutely.

And I’m nowhere near done yet.

This – and a bunch of other useful gubbins – is the stuff I do myself, and it’s what I talk about in my book Business For Superheroes.

Grab your copy here



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS I promised I’d tell you what my perfect business would look like. My Inner Circle would have a waiting list. My high-level mastermind will be up and running – and the Members will be storming to success. I’ll be working with a maximum of two private clients – unless a fascinating project from someone amazing comes along. And all that will allow me to work three days a week in my dream home, working on some stuff I want to do with education, young people, and the environment. Plus, travelling the world with Joe.

Everything I’m doing in my business is moving me closer to making that happen.

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