How midget BDSM could help you grow your business

You know it’s going to be one of those days when it takes you three goes to put your pants on. And you fall over. But I persevere: no going back to bed for me. 

Pile of limes and one yellow lemon

What’s your USP? Why should your customers choose you and not your competition?

Anyway: I have a question for you. It’s one I’ve been thinking about for a while – and it’s a question that will help you and your business if you can answer it.

What makes you unique?

And don’t answer any of the following:

  • Great customer service
  • Top quality products
  • Reliable
  • Honest
  • Trustworthy

All those things (and a bunch more I’ve probably missed) should go without saying. They’re a minimum requirement for running a good, ethical business. But I see so many businesses listing them as if it makes them special, somehow.

What makes you different? Why should I choose you instead of someone else?

If you can’t answer this, I suggest you go ask your best clients and customers. You might be surprised at what they say. And if that doesn’t help: invent something. Add something to your business that makes you stand out. Here are a few suggestions:

  • You’re the most expensive in your industry (and here’s why)
  • That pet hate that you have about my industry? Not only do I not do it, here’s what I do instead
  • You serve a specific subsection of your industry (midget BDSM outfits rather than just boring old BDSM outfits, for example)
  • You build your business around you as an individual with personality

My book Business For Superheroes might help. It’s got a chapter all about niches and why you need to find yours. You can buy yourself a copy here.

TTFN,

Vicky

Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS If you don’t find something to differentiate yourself, do you know how people will decide to do business with you (or not)? On price. You’ll attract cheapskate price buyers. So you might want to sort it out. More on that in my book.

0 comments… add one

Leave a Comment