Every day’s a school day, compadre!

I don’t know about you, but I think I’m addicted to learning new stuff. Just look at the world around us: there’s so much of it, and we know so little about it. 

Cartoon of man's head, top part of skull missing and a green plant emerging being watered by a yellow watering can

Learning keeps your brain healthy. Buy a copy of my book here to learn more about business.

And absolutely everything is interesting when you start looking closely at it!

It’s a trait I’ve noticed in a great many business owners, this thirst for knowledge and desire to learn new skills.

Not just business-related ones, either; I’m learning circus skills, climbing techniques, and a whole new Thing that I’ll unveil when I’m convinced I’m going to actually keep going with it and practise enough to get good.

I took an Open University science course, then a physics course a couple of years ago (although I had to stop that because I didn’t have time to do it justice). As soon as I have enough free time I’ll be doing more OU stuff because it’s fabulous.

Basically, learning new stuff rocks. Here are 4 reasons why:

  1. It’ll boost your confidence. There’s nothing like being able to do something you couldn’t do before. Add another string to your bow and you’ll be a more interesting person, and feel more confident in talking to just about anybody.
  2. Learning new skills keeps your brain healthy. You grow new connections, and change the structure and chemistry of your brain — for the better. Your memory will improve and you’ll never be bored again.
  3. It’s good for your health and happiness: research shows people who focus on personal growth have lower cortisol levels (that’s the stress hormone), a better immune system, and they sleep better.
  4. Some evidence suggests keeping your brain active helps fight dementia and brain ageing… and even if that turns out not to be true, it definitely makes you feel good because learning new shit gives you a dopamine rush.

Just this morning I was listening to Radio 4 and they had the mighty Sir David Attenborough on talking about the biggest dinosaur EVER that they’ve found. And given the best name ever: Titanosaurus. He was talking about how they work out size and weight and shape and whatnot from just a jumble of bones – which is bloody fascinating stuff.


Want to learn more about running a business? Buy a copy of my book, Business For Superheroes.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.


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