Here’s a thought: how often do you ask for what you want? In life and in business?
Not often enough, I’ll wager.
I don’t mean ask with an expectation to receive, as if you’re entitled to it; I mean ask for the business or the favour or the thing you want or need.
We Brits are not great at asking for what we want (it’s how I ended up with three tubes of toothpaste and no bubble bath in London at the weekend). But when we do, it can transform our lives and our businesses.
I can give you the example (possibly entirely fictional, but I like it because it makes a good point) of Henry Ford: when his friend – a car parts supplier – asked Ford why he never used him for business, Ford replied simply, “My dear chap, you never asked!”
But I reckon you’ll prefer a real-life example from my world.
So consider Julia. She’s an artist and designer, and Member of my Inner Circle. But before she joined my Inner Circle, she was on my email list. She’d been paying attention and this was around seven months ago when I was writing my book Business For Superheroes. She got in touch with me and asked if I’d had my cover designed yet… and in the next sentence asked me to commission her to do it for me.
If you’ve got my book, you’ll know what an amazing job Julia did of my book cover and my avatar – and she’s got my business for any design work for as long as she’ll have me.
But that’s not the best thing. I’m just one client (albeit a pretty cool one). The best thing is this: since Julia designed my cover and my superhero avatar, I’ve been recommending her. And people have been asking for her based on the work she’s done for me. I don’t know for sure, but I think she’s probably netted herself around 10 new, high-paying, premium clients – all because she asked.
So lemme ask you again. How often do you ask for what you want? Because if you just sit around and wait for good things to happen to you, you’ll be waiting a bloody long time, unless you get very lucky indeed.
Here endeth today’s lesson.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.