This is not a rant about buses, honest

I toddled off to London the other morning to speak at my friend and mentor Peter’s event. And this is the depth of feeling I have for him: I got up at 4.30am to get a train, then had to get a fucking bus. I wouldn’t do that for just anyone. Maybe four other people (whom I’m not related to).

Woman in black leggings and orange top sat in straddle position, stretching.

Want to learn how to position yourself? Buy my book here.

But I digress. I don’t want to get into a rant about buses.

Peter had asked me to speak to his new mentoring group, and I agreed readily because he was the very first person who set me on the path I’m on now. I was fine until I 30 seconds before I picked up the mic, then I nearly threw up in terror.

Because that familiar feeling that I’m not enough popped up and bit me on the arse. That I had no business being there. That – in short – I was a fraud.

When I started my tale of mirth, woe, and burgeoning success, though, I remembered something: just how bloody far I’ve come. And I saw something else, because I mentioned this feeling of being a fraud – imposter syndrome, the boffins call it – and I saw people nodding along. And it struck me: an awful lot of us feel this way. Especially women, I think; but lots of business owners generally.

Now, my numbers – my profits and turnover and suchlike – are all small beans in the grand old murky world of internet marketing… but they’re a big deal to me. And they’re a big deal to other business owners like me – those who haven’t been in this game for very long. Those who are intimidated by talk of million-pound deals and million-pound products.

The thing is, though, that it’s not about making a million quid in a week or a month. It’s not really about the money at all, although that’s certainly a fabulous side effect. It’s about making a difference.

The numbers in my bank account are great. They’re going to enable us to buy our dream home. But what really gets me excited is seeing the results my work gets for my clients. Seeing the results the readers of my book get, and seeing their confidence grow. Seeing the guys and gals on my Published in 90 Days course writing their books – and how great their writing actually is.

Much of this stuff is about positioning, see. You position yourself in the way you’d like to be seen by others. And yourself. I’ve positioned myself as an everyday superhero. Someone who got off her arse and took action on the simple stuff you need to do to grow a business… and who will help others do the same.

I know my stuff, sure – and I walk the talk. You can find out more about positioning in my book, Business For Superheroes



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.


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