Why The Law of Attraction will destroy your business if you let it

Some time ago I had an email from one of my readers asking me a question. I answered him at the time, but thought you might find my response helpful, too.

Small, black ant rolling a water droplet along the ground

You can’t just fo nothing and hope your business will improve, the Law of Attraction is nonsense.

Here’s what he said:

Hi Vicky – Thank you for your recent emails and I have just started reading your book, half way through Chapter 3, am I right in saying that you do not believe in the Law of Attraction and that it is just down to shear hard work.  I ask this because I am trying so hard to get in the flow and one of those things to help me get in the flow is to meditate but I find it hard and I am wondering whether I should just spend the time working on the next deal instead.

Thank you for taking the time to read and respond to this.

Kind regards


Dave’s quite right: not only do I not believe in the Law of Attraction, but I can confidently state that it’s bullshit.

Now, I should qualify this, because what I do believe, and is empirically proven, is: if you work hard on the right stuff and keep doing the right stuff, you will see results. You get back what you put in.

What isn’t going to happen is this: you “focus on positive thoughts, positive things will happen to you.” Anyone who tells you it will is either mentally ill like David Icke or David Avocado Wolfe (WTF?) or is a shameless, scam-meister liar (I reckon Wolfe fits into that category, too).

True story: I once met someone who asserted, without any trace of irony or humour, that if a meteorite hit the Earth it would be because somebody had attracted it here with their thoughts. Well, fuck me: if I’d know I could control gravity and the very fabric of space-time the world would be a very different place.

Anyway, back to Dave: he has the right idea. It is hard work, and focusing on the positive stuff is important, but hard work and positivity isn’t enough. You have to be working hard and focusing on the right strategies and using tactics that work within those strategies.

Also: meditation is a great tool for clearing your mind and refocusing. When I find myself spinning around trying to do six things at once, I take a step back, sit down, and meditate for a few minutes. After that, I’m much more able to prioritise and get stuff done.

Your meditation might take many forms: mine is going for a walk, or counting my breathing, or practising a thing that I’ve just started learning.

So my advice to Dave and to you, if you’re wondering something similar is this: don’t try to do too much at once. When you get overwhelmed, have a go at meditating. But yes: success is down to hard work, and doing the stuff that gets results, over and over again. Getting up and trying again when you fail. Picking the right strategy, and trying a whole bunch of tactics until you find what works.

Which is exactly what I talk about in my book, Business For Superheroes.  Read it and, if you take action, it  will help you see results fast.




Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Here’s what one reader has said about my book: Superb book, this book is a very easy read and very funny. The advice is simple, straight forward and easy to follow.

Buy your copy here.

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