Ostriches are funny birds, aren’t they? Up to 9ft tall, with their crazy long necks and scraggly faces. Burying their heads in the sand to hide from predators…
Except they don’t.
Bury their heads in the sand, that is. Because they’d asphyxiate if they did.
How do these stories get started? A moment’s thought would tell you ostriches don’t bury their heads in the sand. Sometimes they look like they do, though – they dig shallow holes for their nests and lay their eggs in there. And when they lean down with their beaks to turn their eggs, it does kinda look like they’re burying their heads in the sand.
Hiding from predators.
In that “if I can’t see them, they can’t see me” fashion.
What they actually do when they feel threatened is fall flat to the floor and hide. Much as I did a few years ago in a flat field when I threw a frisbee that accidentally collided with someone’s tent. Because lying flat on the floor would definitely hide me.
(I learned all my tricks from Monty Python’s How to Hide in Plain Sight sketch.)
Thing is, though, just because you can’t see the threat, doesn’t mean it’s not still there. I know that. You know that. Everyone knows that. Right?
So why do so many freelancers and business owners bury their heads in the sand about their challenges? I can take a guess: because facing challenges head-on is bloody scary. It is. And it’s hard. It’s much easier to carry on regardless, doing the same old stuff, hoping for different results. I did that for a long time.
I’m watching someone do that now, and it’s terribly frustrating. Asking similar questions over and over again, but not doing anything different. Scratching around for a few quid here and there, but not changing the way he markets himself or his business.
You can’t help everyone, though, so it’s best to focus on those you can help.
The ones who know they need to make a change, step out of their comfort zone and try something different – even if it might not work straight away.
Is that you?
Fancy a change this year? More time? More money? More fun?
I’ve got the perfect thing to get you started. My book, Business For Superheroes. You can buy yourself a copy here. Read it and take action.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.