Episode 13: The Loooonnnnnggg Yes

I share a quick recap of last week’s episode and how I can still be a victim of a fixed mindset. Joe and I discuss our love for Buster Keaton and why he’s so good at building relationships. Buster used to ask his audience for feedback on his performances, but the main message of what Buster did so well was building a strong connection with his audience. We break down further on why you should always focus at least an hour a day on marketing.  

On this podcast for small business owners and other creative professionals, I share valuable insights on becoming a successful copywriter and business owner.

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Key Points

  • [1:55] Vicky and Joe are trying to buy a house.
  • [2:25] Banks are assholes.
  • [2:35] Vicky realizes she has been taking the power away from herself by having a fixed mindset.
  • [4:00] Vicky can either choose to be stressed for things she can’t control or choose not to be stressed.
  • [4:45] Buster Keaton! He’s awesome!
  • [5:15] The next person to leave the most useful review on iTunes/Stitcher Radio will receive a Buster Keaton collection.
  • [9:30] How do you eat spaghetti?
  • [11:25] Buster Keaton understood the value of connecting with his audience and building relationships.
  • [11:55] Biggest strategic mistake small business owners make? Focusing on the short-term.
  • [14:15] While you’re saying yes to everything, you’re missing the real opportunities.
  • [14:35] You have to set time to market yourself every day.
  • [15:05] All you need is an hour a day if you have a focused plan.
  • [15:45] Where’s the easiest money? In existing customers.
  • [17:10] What do rich taxi drivers do?
  • [18:55] Don’t chase the transactional customer, they are temporary and they are cheap.
  • [24:55] Shoot-out to Jen!
  • [25:15] Vicky is a very much ‘what you see is what you get’ type of person.  

Mentioned in This Episode: http://www.businessforsuperheroes.com/

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Want to read the transcript? You can find it here.

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