Why “I don’t have time” is a crock of poo

When I was planning my Write & Publish Your Book in 90 Days training, I sent out a survey. I had hundreds of replies; it was great. Perhaps you were one of those who replied. 

Wooden floor with wooden hourglass on it, sand trickling through

Want to write your book? it’s a question of priorities and making time.

One of the questions I asked was: “If you haven’t written a book yet, why not?”

I’ve just been going through the survey answers once more and one answer kept popping out at me again and again and again.

“I don’t have time.”

Well, I’d like to prove you wrong.

Because you do have time. You have exactly the same amount of time that I do: 24 hours in each day. It’s how you use that time that matters. Without going into a whole bunch of detail, I can confidently tell you that 80% of what you do is a waste of your time.

Before you start getting the rage, I want to point something out – 80% of what I do is a waste of my time.

Or, to clarify: you and I could spend 80% of our time doing something more productive, efficient, and effective than what we’re doing at the moment.

In fact, let me expand further: you make time for the stuff you really want to do. I do it. You do it. Do you have a favourite TV programme? A computer game? The latest Mills & Boon (just kidding)…

My point is, we all make time for the things that are important to us. Anything else is excuses. Of course, if you really don’t want to write a book, that’s cool. I’m not in the business of persuading people who’ve convinced themselves they’re right. But if you would kinda like to write a book, but you’ve got that niggling doubt that you can’t, this email is for you.

There’s a little thing called the 80/20 rule. I talk about it a wee bit in my book Business For Superheroes, and it holds true throughout life. You wear only 20% of the clothes in your wardrobe regularly. 20% of your clients bring in 80% of your profits. And, conversely, the bottom 20% of your clients bring you 80% of your headaches…

My point is, by rearranging what you do with your time, you can “create” more of it.

If you can’t find just one hour a day to write your book, I’d suggest you have bigger problems in your business that you need to address because I’d suspect if that’s the case you’re not doing any marketing… and if you’re wondering where to find that hour a day from here’s a suggestion: turn off social media.

That hour you spend “networking” and “engaging” and – let’s face it, because I do it too – faffing, you could spend writing your book.

It will be an hour well spent.

Because this isn’t a vanity exercise I’m talking about. It’s a game-changer. Your book is a hook to hang your offers on. And it’s one of the most valuable things you’ll do.

So, here’s what I’d like you to do today. Write down everything you do for the next day or so, and note how long it takes you. Be honest. Don’t judge yourself, don’t beat yourself up – this is a practical exercise to find out where you can nab an extra hour from.

I think you’ll be pleasantly surprised.

Then hop on over here and join us on a journey to being an author. There’s a lovely little community growing over there with a core of people who are getting shit done. Dom has almost finished his first draft – a couple of hundred pages – in just over a month. Janice has her cover almost ready and is putting out a free chapter – and has already won a new client for a new service she wanted to try, just by following my “how to start marketing your book” guide.

Guy has shocked himself, because he didn’t think he could write at all. He was wrong, and his book is going to be good.

Andrew has made an excellent start and is going to write a book that will put him head and shoulders above his competitors.

These are all busy people. None of them thought they’d have time either. But they do, and they’re almost authors, which is so cool.

Join us at Published in 90 Days. You’ll get so much more than simply your book out of it.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS You might be thinking “it’s easy for you, you’re a writer”. Yes, I am a writer. But do you know what? Writers write. And you’re much better than you think. Come and write your book and prove it.


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