If a chippy can do it…

 

Why should you write a book?

Ooh, many reasons. But here’s a story from the Daily Telegraph to illustrate. It’s a fish and chip shop – a humble chippy – that’s transformed its marketing, partly through writing its own book. Bloody good on them.

Traditional fish and chips in a white polystyrene container, beach and sea in the background

What do a fish and chip shop and my business have in common? We’ve both written a book and you should too.

Their success isn’t just down to their book, to be sure. But it helped. Because writing your book isn’t just about your book; it’s about building a unique brand that’s you. Taking your marketing to the next level. Positioning yourself as somebody special, somebody out of the ordinary, somebody who’s worth doing business with.

Here’s something else to consider: writing your book can reduce your marketing spend and increase your conversion rate when you’re generating high-quality leads.

An acquaintance of mine was kind enough to share his figures with me, and he saw a 60.71% increase in leads using the book as an offer (compared to using a brochure).

Not only that, but his conversion rate with the book improved by 43.38%, and his cost per lead decreased by 37.78%, down to £4.44 per lead from £7.14 per lead.

These figures are not to be sniffed at, because they add up over time.

Still not sure? Why not buy a copy of my book, Business for Superheroes to see what kind of thing you can write about.

I’ve got no beef with people reading my stuff and feeling like they’re taking action by osmosis but if you do take action on what you read, you’ll surprise yourself.

As the late great Earl Nightingale said: “If you want to be successful in life, simply watch what most people would do in a given situation, and then do the total opposite — nine times out of ten, you’ll receive greater rewards.” Doesn’t always work, of course — following people off a cliff without a parachute is probably a stupid idea. But generally, it’s a rule that’ll do you well.

It’s always done me well.

Most people in my industry? Couldn’t be arsed to write a book. Don’t bother to really learn their craft. Certainly won’t put themselves out to run PPC campaigns, test and tweak them, and hustle for better business.

But the few who do? They’re all doing great stuff. Some of them are beginning to do great things in my Inner Circle. Others, I’m following in their footsteps and doing my own great things.

Which group do you want to be in? The majority of mediocre business owners? Or the select few who raise themselves above the chaff?

Buy a copy of my book here.

TTFN,

Vicky

Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

 

 

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