Bloody hell. I’ve been up for ages, pondering about what to write about.
And do you know what I’ve come up with?
Happens sometimes, you know. I couldn’t think of a bloody thing to write about. Which is a topic in itself, I guess. It’s not “writer’s block” (I don’t believe that exists). It’s just… I dunno. Apathy. Mondayness. A cloud of “meh”.
The point is, I’m a writer, and this morning I couldn’t think of anything to write about. And that’s okay.
In fact, it’s reminded me of some of the concerns people had when I asked them about writing a book. “What would I write about?” they asked. I get the same question when I suggest that someone builds and email list and writes to them daily.
“What if I run out of things to say?” was another question.
Well, my answer to that was: “You’re an expert in what you do. If you can’t talk for an hour, confidently and enthusiastically and knowledgeably, about what you do for people you probably shouldn’t be in business anyway.”
Once you get down to it and start right from the beginning, the way I show you in my Write & Publish Your Book In 90 Days course, you will find it much easier than you think to write your book. Then, once you’ve got your book, there’s a gazillion other things you can do with it… exciting things.
Will you do something for me? Will you go and take a look and consider it? Because writing your book is an amazing thing to do.
It won’t magically transform your business and your life; nothing will. Those things only happen in fairy tales. But it will give you a strong hook to hang your marketing off, it will position you strongly as the go-to expert in your marketplace, and it will boost your confidence and open doors you never knew were there.
One thing that’s surprised and delighted me about creating this course is the amount of work my authorlets are putting in. You see, quite often people invest in training courses… but then never do anything with them. It’s just the way things go, the way business goes, and the way people are. But I’m getting a steady trickle of authorlets sending me their work for critique – and it’s so exciting for me!
Not just because the stuff I’m getting is genuinely good; but because they’re actually taking action, following the course, and doing the work. And that tells me it’s a good course. One that people feel able to do. That doesn’t intimidate them.
These authorlets are not professional writers, either. They’re just business owners. (Well, now they’re writers, because writers write! But they didn’t start off that way.)
I’ll just leave this here, and let you see for yourself.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS We are well on the way to owning the Dingle of our dreams!