I got loads of replies to my questions yesterday, thank you if you sent one in!
John emailed me his answer, and I thought you might find it useful:
“So you asked what my biggest business goal is for the next few months….
“Backstory: I had an epiphany on Friday with the help of a business group that I’m a member of. I’m lucky (like you) to do what I love (I know we’re not really lucky…we made it happen, but whatever). The trouble I’ve been having is that I’ve been focussing on the wrong target market and on Friday I realised that I can continue to do what I love to do but for a different, more willing, target market and a whole world of possibilities has just opened up to me, I’m so excited!
“Goal: Research the market, interview potential clients in the new space, develop the offering and launch it.
“Obstacles: It’s possibly a bit early to know, but possibly overwhelm, lack of clarity on how to actually go to market.”
I suspect that overwhelm probably will feature, so my first piece of advice – and this applies to anybody marketing anything, not just launching a new product – is to keep it simple. As simple as possible. It’s easy to get bogged down in the details and trying to do too much at once when you’re in the thick of things.
Secondly: really nail that avatar. Until you’ve done that, everything else will be impossible.
Thirdly: remember that all successful marketing is about building strong relationships. If they know you, like you, and trust you – and your offer is good and they want what you’ve got – they’ll buy from you.
Fourthly: start building that tribe now. Before you’re ready to launch. Pull them in with a great offer and some intrigue, and then tease them up to the launch.
This is all stuff I cover in my book, Business For Superheroes – all this is good advice regardless of your industry or product. It’s all about the people. The relationships.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS When’s the last time you did something that scared you? It was last night for me. New move on the trapeze, which you can watch here.
PPS House update: we’ve got the mortgage offer on The Dingle!