The Irish really go all out for the politics. In the UK, you hear on the TV and the radio, and in the newspapers about manifestos and election lies and empty promises, and debates, and all the rest…
But – in my experience – you never see politicians around on the street. The odd billboard proclaiming some big message by a big party, perhaps… but individual candidates? Nope.
I’ve never once had a canvasser knock on my door to talk to me about the elections.
I’ve never seen any posters or anything.
We get the odd leaflet through the door… but personal messages? Faces? Names?
Zip. Zilch. Nada.
Driving through Ireland, though, there are faces everywhere. Not just in Dublin and the big towns, either… but everywhere. In the countryside, in tiny villages, along roadsides, you see the faces of candidates with the exhortation to vote for them.
I know their faces now. All of them.
I couldn’t tell you what our local MP at home looks like. I’m not 100% sure what his or her name is.
But I’m not really writing to you about elections, other than to remark upon the startling difference between Ireland and the UK (I’m guessing it has more than a little something to do with years of Troubles and people giving more of a shit about who’s in charge, but who knows?).
I actually wanted to point out a couple of things that’ll help you with your marketing and help you increase your profits.
Firstly, the candidate who really stood out for me and Joe was a chap called Wallace, who had wild wizardly hair and is an independent. His posters said things like “They can’t handle The Wallace!” and other sort of real statements… and he stood out from the sea of sameness in which everyone had taken a poster template, put their photograph and their party colours on, and said “Vote 1: Name”.
Go Wallace. He’s the only one I really remember.
Secondly, in Dublin an enterprising letting and estate agent has joined the ranks of politicians… by producing an “election” poster and putting it up all over town together with the other candidates. I noticed because it was similar – but different enough to pull my eyes back to him. Clever stuff, and I’d be interested to see how much business it’s pulled him.
I might even drop him an email to ask.
If you can stand out in a sea of sameness, you’ll do better than your competitors. You’ll pull towards you the type of person you want to work with, and push away the others.
Just like I do in my book Business For Superheroes. It’s not for everyone; but then, neither am I.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS You can get a copy of my book here.
PPS Sharing is caring! If you’ve already read it and like the book, please rate and review it, then tell your friends 🙂