None of us knows what the hell we’re doing

I was in Cork a few weeks back with my mentoring group and as I sat down in my hotseat, I realised something: I didn’t know what the hell I wanted to do.   

Man in suit being ridden by another man in a suit who is holding a fishing rod with money attached to it.

Most people aren’t just motivated by money and if you aren’t motivated it’s hard to reach your goals. What’s your “Why?”

I was delighted because I’d achieved my two goals for the past few months: create a course (Write & Publish Your Book in 90 Days), which is now complete…

And buy a home, which is also complete. In fact we’ve already begun the process of moving all our stuff!

Which is all ace. I’m so pleased and proud.

But then the group asked me, “What are your goals for the next three months?” So I told them. Get my new funnel in place.

“Why?” they asked?

At which point I sat with my mouth opening and closing like a goldfish.

Because the thing is, I didn’t know what the hell I wanted to do, or why I wanted to grow my funnel. That’s the thing about this group: you sit down with one problem – or with no problem – and leave with an entirely different set of problems.

Questions were asked, ideas were flung backwards and forwards, and I talked about my frustration with the lack of top female copywriters (still a goal of mine, which I’m constantly working towards) and with the way our education system doesn’t do a damn thing to prepare those kids who might want to run their own businesses.

But those are lofty goals, nebulous things that inhabit some future I’m wandering towards.

In the shorter-term, I’m not sure what I’m heading towards.

I think that’s true for most people. Many of us have no idea what the hell we’re really doing — and those people who work hardest to seem switched on are the most clueless of all, I reckon. I’m feeling my way just like you are, while all those “success gurus” around us pile on the pressure to know exactly what we’re doing and where we’re going.

We set these goals that don’t really mean that much to us, so consequently we struggle to reach them. The things that fire me up aren’t cold, hard cash (although that’s nice and enables other things). It’s seeing the difference I make in people’s lives.

It’s the emails I get from people who’ve read my book telling me about their achievements or thanking me for something. It’s seeing the people on my Published in 90 Days course get closer and closer to actually holding their book in their hands.

That’s what motivates me.

So now I have a plan. A plan for October. I’m still doing my funnel thing, but now I know why. And, over the next few months, all will be revealed.

Suffice it to say, what I’m planning for October will be unlike anything I’ve seen on this side of the Pond; and you’ll want to be involved. You may even want to get involved in the follow-up plan. We’ll see.

For now, though, if you haven’t read my book Business For Superheroes, you should. You can get a real, physical copy here – or if you prefer paperless books you can get the Kindle version here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS If you’ve got the Kindle version of my book, you’re eligible to join my free Business For Superheroes Club and get my four-page newsletter dropped onto your doormat each month. It’s packed full of marketing tips and other bits and pieces. Simply email me a screengrab of your Kindle receipt and let me know your home address, and I’ll add you to the Club.

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