Episode 17: Saying Nice Things About Your Business

Bobbie wrote in saying she asked several of her clients for testimonials, but is unsure what to do with them now that she has them. I share my tips and further explains why having testimonials is so important. Joe has a hard time receiving testimonials from his clients because there are often confidentiality agreements in place. However, I offer a creative solution on how he and you can get around those without breaking the contract.  

On this podcast for small business owners and other creative professionals, I share valuable insights on becoming a successful copywriter and business owner.

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Key Points

  • [0:50] It’s 7:30am and there’s no gin.
  • [1:10] Vicky and Joe are not very awake right now.
  • [1:35] Vicky reads out loud Bobbie’s email about testimonials.
  • [2:25] Good job for getting testimonials!
  • [4:25] Why are testimonials useful?
  • [5:50] Vicky loves cricket.
  • [7:00] When in doubt, we look to other people’s behavior.
  • [8:40] When you need help, don’t scream out help, because people automatically assume someone else will help you.
  • [10:25] The very best business comes from word of mouth sales.
  • [11:50] How does Joe get his testimonials?
  • [13:10] Stop paying attention to what everybody else is doing and focus on your own business.
  • [15:25] How do you get testimonials when there’s a confidentiality agreement in place?
  • [18:30] There’s no such thing as too many testimonials!
  • [21:20] Where should you put your testimonials? Everywhere!
  • [24:20] Come back next week to get the answer to Bobbie’s second question about pestering people with emails.  

Mentioned in This Episode: www.businessforsuperheroes.com/ www.businessforsuperheroes.com/inner-circle
Influence: Science and Practice by Robert Cialdini

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