Bobbie wrote in saying she asked several of her clients for testimonials, but is unsure what to do with them now that she has them. I share my tips and further explains why having testimonials is so important. Joe has a hard time receiving testimonials from his clients because there are often confidentiality agreements in place. However, I offer a creative solution on how he and you can get around those without breaking the contract.
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- [0:50] It’s 7:30am and there’s no gin.
- [1:10] Vicky and Joe are not very awake right now.
- [1:35] Vicky reads out loud Bobbie’s email about testimonials.
- [2:25] Good job for getting testimonials!
- [4:25] Why are testimonials useful?
- [5:50] Vicky loves cricket.
- [7:00] When in doubt, we look to other people’s behavior.
- [8:40] When you need help, don’t scream out help, because people automatically assume someone else will help you.
- [10:25] The very best business comes from word of mouth sales.
- [11:50] How does Joe get his testimonials?
- [13:10] Stop paying attention to what everybody else is doing and focus on your own business.
- [15:25] How do you get testimonials when there’s a confidentiality agreement in place?
- [18:30] There’s no such thing as too many testimonials!
- [21:20] Where should you put your testimonials? Everywhere!
- [24:20] Come back next week to get the answer to Bobbie’s second question about pestering people with emails.
Mentioned in This Episode: www.businessforsuperheroes.com/ www.businessforsuperheroes.com/inner-circle
Influence: Science and Practice by Robert Cialdini
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