Joe and I spent the other weekend up at his folks’ place in New Brighton (it’s proper lovely up there and Liverpool is a beautiful city).
When we’re there, we stay in the penthouse at the top of their house. His mom and dad converted the attic a few years ago and it’s this fab room filled with light… and from it, you can nosey at what’s going on around the neighbourhood.
Out back, there’s roofs to look at. And on those roofs are 2,497 pigeons.
See, up until late last year, there was a hole in one old chap’s roof – and the pigeons were using his loft space as their home. Can’t blame them really, it was warm and dry and well away from cats and people.
Word spread among the pigeon community, more and more of them turned up, and before we knew it that rooftop was full of immigrant pigeons. I can only imagine what the Daily Fail would say.
Until someone took a stand and mended the hole in the roof.
And the pigeons suddenly were homeless.
Now, that was a good few months ago and although the numbers have declined a little, many of those pigeons are still hanging around the mended roof tiles – presumably hoping their hole will magically open up again and admit them.
The rest have gone off to seek their fortunes elsewhere.
But it’s these stragglers I’m interested in. Because even though their roof-hole has been blocked for months, they still hang around. Even though their situation has changed, they’re still there.
Even though they’re getting no results, they continue to do the same thing over and over again.
Routine. Habit. Lack of imagination. And, possibly, fear.
I’m probably ascribing too much in the way of thought processes to pigeons, here, but if you wait but a moment, I’ll compare pigeons to business owners in a hopefully-not-too-insulting manner…
Because I see us business owners – all people, actually – do the same. It’s in our nature to try to preserve the status quo – even when that quo isn’t doing us any good and sometimes even when it’s harming us. It’s crazy when you think about it.
I’m pretty sure there’s a bunch of stuff I should stop doing because it’s not getting me the results I want.
How about you? Is there something you could change? Something else you could try?
I bet there is. There’s something else for all of us. And I reckon my book, Business For Superheroes is a good place to start.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS The thing about being a pigeon is, it’s comfortable. Until it isn’t anymore. Most people wait until the pain of doing nothing becomes more than the pain of making a change… I know I did. But here’s an idea: make that change now. Buy a copy of Business For Superheroes and you’ll find a helping hand on the path towards business success.